3 May 2012
We came across an article recently that illustrated a great use of mapping in a business context.
The Victoria Theatre in Calderdale, UK mapped patron data in order to gain more business. In a nutshell, they leveraged existing data to view market opportunities, and created targeted campaigns to capitalise on them.
In most instances, a case study dated 2008 might not recommend itself – but here, the date is really significant. Over 4 years ago, the marketers at the Victioria Theatre used mapping software – well ahead of their peers!
So why has it taken so long for other marketers to get on board with mapping software?
For a start, the software used to be too complex and expensive – and companies offering the technology didn’t want to talk to marketers.
Fortunately, times have changed. Not only has the software become more affordable and easier to use – but as more marketers have started mapping their data, more companies have become interested in helping them to do it!
We’re delighted to see more and more marketers enquiring about visualising their data on a map – and we do our very best to help them.
Want to find out more about how mapping marketing data might work for you? Enquire today and our mapping experts will get in touch to help you out!