At eSpatial, we work with thousands of organizations from a range of different industries to help them visualize and analyze their business data. By doing so, we’ve become quite good at helping businesses get the most from their data and we want to help pass that knowledge onto you.
Over the next few weeks we will bring you a comprehensive guide to mapping for business – no matter the type or industry – from gathering your data, setting goals, creating maps, analyzing data, how to’s, and more.
In the first part of this guide, we’re going to look at what exactly mapping software is, and why your organization needs it.
What is mapping software?
Mapping software takes your existing location data (city, county, address, zip code, etc) contained within your spreadsheet and converts it into a vibrant, insight-rich map. It’s a means of visualizing your key data and quickly identifying insights from it.
Mapping for business is an essential tool in today’s competitive business world, and is used by a range of industries and organizations, from fortune 500 companies to non-profit organizations to gain a competitive edge. Marketing and sales companies use it to track sales and generate new business. Insurers use it to measure levels of risk. Healthcare providers map patients and facilities for the most efficient delivery of treatment. Non-profits use it to communicate and organize volunteers.
Why should you use mapping for business?
So, why should your organization use mapping software? Well, your business runs on data. This data drives your business forward and is contained in spreadsheets, databases, CRMs, folders, and documents. With the advancement of technology, it is much easier for your organizations to gather massive amounts of data quickly. But all this data can be cumbersome if it is not correctly interpreted.
To get the most from your business data, it must be organized and most of all is able to be interpreted. Mapping software offers a way for businesses to quickly present this data in a visual way to reveal valuable hidden insights. The main reasons your business should be using mapping software are below:
1. Visualize Your Data
Visual information is easier for people to understand. Plotting your business data on a map will make it easier for colleagues and clients to get on board with your ideas. Quickly looking at spreadsheets or databases can be difficult to discover insights. With your data plotted on vibrant map, you can quickly identify patterns and trends that would be lost in spreadsheets, such as a gap in sales coverage or customer proximity.
2. Organize Your Data
Mapping software allows you to see your data in a visual way, by doing so it leads to more organized data and a more efficient workforce. With your data mapped, you will be able to see where your most valuable customers are at a glance, creating a hierarchy to match your sales team organization structure, quickly identify which sales territories are under performing and more.
Also as our mapping software is cloud based, you can access this data from anywhere with a connected device, meaning your data can be organized and backed up online, saving your IT team storage costs and you time in lengthily data transfers.
3. Collaborate With your Data
With most modern cloud based mapping, you can collaborate with your colleagues in real time. Collaboration is a vital aspect any organization today, particularly as more people work from remote locations, overseas, or at home. Collaboration allows you and your team to produce and analyze maps together with in-app notifications letting keeping you up to date on all changes. The ability to collaboration seamlessly can save time and improve communication throughout your organization.
4. Communicate Your Data
Speaking of communication, maps you’ve created can be printed in high quality formats and used for presentations, client meetings, and even your website. Insert sales territory maps into your sales presentations, making them stand out,