If you are in the equipment rental or sales, or are in the material handling or freight business, and have a number outlets across a large region, mapping data is one of the best ways to manage and grow your share of the market.
1) You can find information super fast!
When you need information about a sale or a hire, it is almost always tied to a location. Creating a map with data pins, unique to each location, is a speedy way to get to the stuff that really matters: sales volumes, contact names & numbers, stock, available equipment for hire, etc.
2) Grow your business or improve ROI
Eyeball a map and, instantly, you’ll spot the areas not being served by your business. Overlay demographic data (key industries, population, etc.) and you have a tool that shows if a proposed new business location is viable or not. Or do a spatial analysis (like radius mapping, which creates a circle of a set distance around locations) to find out if an existing outlet could supply an area that is not currently served by you.
3) Provide an engaging way to access more information
Plot data points – which contain useful information about your industry – on a map, and that map will engage your audience far more than a B & W list or table. Research shows that if information is conveyed with color and animation, there is a higher likelihood of it keeping a viewers attention. (That’s why we all love the internet rather than books!) Let’s face it: a map is never going to be Toy Story, but it is far more engaging than a spreadsheet!
4) Give your customers the information they need
A map on your website allows customers find the stuff they want, with all the necessary facts attached. For example, where can they hire or buy the equipment they need? What stock is available at a local outlet? How much does it cost? Is there a service provider – a helper – in the nearby vicinity to assist with load and off loading of equipment? Even if you can’t fit this level of detail in the map itself, you can build a link into a point that will take customers to another web page that will!
5) You can create a map in jig time!
When we talk about creating a map today, we’re talking about taking existing, trustworthy online maps (because they’re the most up to date) and customizing them with relevant data that you find in your spreadsheets (assuming the spreadsheets have some location element – address, ZIP, etc). This means you can create a interactive map in minutes!