Mapping software allows you to visualize and analyze key data which can quickly convey an abundance of information for faster decision making.
Making a decision on something that impacts your sales is not an easy task. You want to be sure you have all the information in front of you before you sign off on the changes to be made. You may also require sign off from key stakeholders and so they need to understand your analysis and your findings to do so. Mapping software makes this so much easier.
Many of our customers use mapping software to help with the following types of decisions:
- Where should our next hire be based?
- Where can we look for more sales opportunities?
- Where should we be concentrating our efforts?
- Where should we reduce our efforts?
- Should we merge territories to reduce costs?
All of these questions and more can be answered by looking at your sales data on a map. Balancing your territories ensures a balanced workload for your team and shows you where you need more or fewer sales people to cover the volume of opportunities. Use regional heat maps to identify trends in your pipeline that will highlight hidden opportunities. Radius maps will show where you have overlapping coverage which may lead to territory realignment.
How to Use Mapping Software to Make Faster Decisions
1: Log Into Your eSpatial Account
If you already have an eSpatial account, simply log in or if you haven’t set one up yet, you can register for a free trial here.
2: Upload Your Data
Once you log into your new eSpatial account, the “Add Data” screen will appear. Click “Upload New Data” and follow the onscreen instructions.
3: Choose Your Analysis Type
After your data is loaded into eSpatial, you can run various analysis depending on the decision you have to make.
3a: Regional Heatmap
This allows you to run a regional comparison of your data such as sales performance, the volume of opportunities, volume of competitors across regions.
3b: Bubble Map
Bubble Map: This helps you to quickly identify an area for further investigation. Especially useful when you’re not sure where to start.
3c: Radius Map
This allows you to identify the proximity of one location to another. A common use would be the number of customers within 100 miles of a sales rep.
3d: Nearest Neighbour
This is more specific that radius map so you would look for 10 customers closest to your sales rep. Useful when looking to pull in extra revenue before the end of the quarter.
3e: Aggregate by Value
Aggregate by Value allows you to summarize your data based on a status. This is particularly useful for pipeline or project management as you can get a very quick overview of the total number of opportunities in your pipeline or even the number of customers yet to be invoiced.
Are you a Salesforce User? Check out eSpatial for Salesforce on the AppExchange!