7 insights into why mapping software makes a Sales Analyst’s job easier
1) A map puts all the pieces of a puzzle together
Today’s online maps are not just about plotting locations. Attached to each location pin can be a wealth of useful information – sales, salespeople, customers, etc. In addition, webpage links can be built into the map that allow access to CRM pages,online reports, etc. A map is an overview and an active tool for monitoring sales, revealing what is often hidden or overlooked in other channels.
2) A map allows data to be structured and understood quickly
Forget organizing and arranging a series of spreadsheets that express volumes or trends in your market. Using different icons and color coding a map can convey the same level of complex sales data in a more engaging, colorful and compelling manner.
3) A map breaks down data so that it is not overwhelming to the viewer
Interactive maps are tied to geographic locations. However, filter functionality means that you can not only drill down deeper into your data, you can also use filtering tools to focus on an area of particular interest – e.g., how many sales of widgets were made in Idaho, last year, compared to one of the adjoining states?
4) A map makes data more accessible to non-analysts
While analysts are comfortable in a world of spreadsheet data, the colleagues they influence are likely to prefer to view findings expressed in a less mathematical format. A map is a universal communication tool, understood by all.
5) Interactive mapped data can be shared easily
Save for Microsoft MapPoint (which has been discontinued since 2014) today virtually all dependable mapping software now operates as a cloud-based service. That has huge advantages for sales teams. Sharing insights or collaborating using maps is as easy as copying and pasting a link to a private online map.
6) A map allows users to mine what they want from the data
As a curator of company data, you can decide who sees what on a map using filter settings, groups and users permissions and publlic/private map settings. However, a map also empowers other users – with whom you share your map – to interact and find the data they feel is most relevant to them.
7) It can make sales analysis more stimulating
That sounds strange, but it’s true. The brain is stimulated by colors and movement. Compare trawling your way through data on a spreadsheet with moving across an entire country (virtual, of course!) and then can change a company’s sales strategy, prove sales performance and look amazing in the eyes of your boss!