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An interactive map of Corporate Tax Rates around the world

Author image - Patrick Butlerby Patrick Butler on May 30th 2013

We've produced  the perfect interactive map for billion-dollar companies who want to evade tax rather than avoid it. (The former, in case you didn't know it, is just-about acceptable, the latter completely illegal.) View a larger version of Coporate Tax rates around the world created with eSpatial mapping software. Thanks to Apple's, Google's and Starbucks' tax-paying (or lack of, rather) exploits around the world - which have been recently highlighted in the US and the UK - tax avoidance is...

Will Google Glass revolutionize Mapping Software?

Author image - Patrick Butlerby Patrick Butler on May 27th 2013

Mapping software - at least the type produced by eSpatial is about accessing data quickly. It unites key decision-making information with strong visualization. Will the widespread adoption of Google Glass, which effectively provides the hardware to access data, result in a perfect marriage of mapping software and portable gadget? It's here at last After months of speculation, Google Glass, in its Explorer Edition form (a kind of paid-for prototype) saw the light of day this month. You can find out...

What famous maps can teach us about data mapping

Author image - Patrick Butlerby Patrick Butler on April 19th 2013

In this digital age of interactive maps and mapping software, there is still much to learn from what's gone before...     1. The Treasure Island map - revealing the importance of location data mapping   Plot your key location data and then arrange all the other data around it. In this case, the key data is "X" (where the treasure is buried). Secondary data is the information that surrounds the primary data. Mapping this data will allow you to work out what resources...

Customer Mapping vs. Customer Maps

Author image - Patrick Butlerby Patrick Butler on April 8th 2013

Customer mapping deals with a customer’s journey to a product (the steps that led to the product's acquisition). Customer maps are more straightforward: they show where actual customers reside on a real-world map. Benefits of Customer Mapping There is much analysis and opinion available on the first type of mapping and even Forrester has produced a report which gives examples of 5 major companies that use customer journey mapping. Key benefits of this type of mapping include: it can create...

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eSpatial or Google Maps Engine Lite?

Author image - Paul Connollyby Paul Connolly on April 4th 2013

We love Google Maps Engine Lite, and we think it’s a brilliant introduction to data mapping and visualization. Much like our own eSpatial Free account, it allows you to upload your Excel data, visualize it on a map, and then share that map online. That said, we have to acknowledge its current limitations, particularly when set against heavy-hitting alternative online mapping software like our own eSpatial Pro account. Unlike our product, Google Maps Engine Lite comes with no territory mapping, no...

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Is it a bird, is it a plane? No, it’s just Big Data.

Author image - Patrick Butlerby Patrick Butler on April 2nd 2013

Many authors were announcing Big Data as the solution to all man's problems, while at the same time providing no practical examples to firm up their arguments. Now there's always going to be that sort of hype when a new concept is introduced and there's a scramble to explain what something might do rather than what  it will do. I could handle all the hot air emanating from the internet and I could comfort myself with the thought that Big Data hasn’t...

Is Big Data the new Big Brother?

Author image - Patrick Butlerby Patrick Butler on March 5th 2013

Two articles caught my attention on the web recently. Each appears to represent the opposite side of the privacy debate surrounding the use of Big Data. The first article How companies learn your secrets was published in the New York Times and generated quite a bit of online debate. Supermarket data mining The story concerns US supermarket chain Target being able to identify when female customers were pregnant. How? By analyzing the shopping patterns of those customers. (Apparently, a shopper's...

7 Easy Ways to Crack Your Big Data

Author image - Chelsey Walshby Chelsey Walsh on January 31st 2013

Data is one of the most valuable resources that you have and you’ve got tonnes of it at your disposal, but rumour has it that not all businesses out there are optimizing the valuable data that’s at their fingertips (GASP!). Well I've got news for you, optimizing data isn’t a choice any longer - it’s a necessity. According to IBM, 90% of the world’s data was created in the past two years, and at the rate we continue to generate even...

12 Big Data stories from 2012

Author image - Chelsey Walshby Chelsey Walsh on December 18th 2012

Boy oh boy, what a year it’s been – particularly for technology and Big Data! The advancements, revelations, and lessons learned, are shaping many strategies ahead of 2013, as well as producing lists of trends and insights for the year to come. But before we wave goodbye to 2012, we thought we’d do a round up of 12 of the biggest Big Data stories from the past 12 months – including the shockers, the slip ups, and the ground-breakers! In...

How Google Builds Its Maps

And why it matters for your business

by Philip O'Doherty on September 18th 2012

Last week the Atlantic published an enlightening article on “How Google Build Its Maps.” It illuminated so many of the points we discuss here on the eSpatial blog and gave us more food for thought. Here’s a few of the key points that caught our attention. Key takeaways – You can’t organize the Worlds information without geographic data Google has already made so much information accessible through search engines, YouTube and other products. However, they understand that connecting that information...

Our Insight on Directions’ Location Intelligence Conference

Author image - Chelsey Walshby Chelsey Walsh on June 1st 2012

01 June 2012 Last week we attended Directions magazines’ Location Intelligence Conference 2012, Washington DC. It was a rare opportunity to get such a large number of us operating in the location market together – and it was great to hear and see the enthusiasm in the value of location. We really enjoyed hearing all the various perspectives, thoughts and opinions on where the industry is headed. We also gained some interesting insights into the strategies of some of our...

Mapping marketing data

An early example

by Laura Lilienthal on May 3rd 2012

3 May 2012 We came across an article recently that illustrated a great use of mapping in a business context. The Victoria Theatre in Calderdale, UK mapped patron data in order to gain more business. In a nutshell, they leveraged existing data to view market opportunities, and created targeted campaigns to capitalise on them. In most instances, a case study dated 2008 might not recommend itself - but here, the date is really significant. Over 4 years ago, the marketers...

Should we retire the term GIS? Let’s take it a step further

by Laura Lilienthal on April 5th 2012

5 April 2012 Rory Biggadike asked a really interesting question in an article on GISCafe: Should we retire the term GIS? (View the full article) As the demand for location-related data and services grows, Rory suggests that we need to think about how we talk about what we do. We'd go a step further and suggest that the change needs to be bigger than just terminology - we need to change our entire approach! As Rory correctly points out, the...