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How Mapping Your Customers and Prospects Can Improve Sales Performance

Author image - Stephanie Jonesby Stephanie Jones on
Lkinblog02 03

Customer Mapping with MapPoint You may already use MapPoint to create Radius maps. This involves focusing on the spatial relationship between two sets of data. Although this feature has traditionally been available on MapPoint, the interface is not exactly user friendly. As a sales manager you want to able to look at a chart, table or map and instantly capture the key points. Effective data visualization is what you need, luckily eSpatial takes it a step further. How to Map...

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https://www.espatial.com/articles/how-mapping-your-customers-and-prospects-can-improve-sales-performance

5 reasons to map multiple locations in the equipment rental or selling business

Author image - Patrick Butlerby Patrick Butler on
Track sales 2

If you are in the equipment rental or sales, or are in the material handling or freight business, and have a number outlets across a large region, mapping data is one of the best ways to manage and grow your share of the market. 1) You can find information super fast! When you need information about a sale or a hire, it is almost always tied to a location. Creating a map with data pins, unique to each location, is...

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https://www.espatial.com/articles/map-multiple-locations-when-hiring-or-selling-equipment

Retail Mapping: find the best locations for your stores

Author image - Jenny Kellyby Jenny Kelly on
Retail map

Determining the optimum location to place a new retail store can be a hard and tricky process and not to mention quite time-consuming. eSpatial retail mapping provides you with a clear visualization of your data's density making this selection process quicker, easier and more accurate. eSpatial's interactive map allows you to identify and visualize gaps in your market thereby making it easier for you to decide where to place your store. How eSpatial helped a retail company find the best...

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https://www.espatial.com/articles/retail-mapping-find-best-location-stores

The Advantage Of Using Free eSpatial Datasets, Including Census Data

Author image - Kevin O'Brienby Kevin O'Brien on
Population with caption1

In an earlier blog, written last year, I explained there was plenty of free location data available, if you knew where to look. Since then, our data team has expanded the datasets built in and ready to use in eSpatial. Why use eSpatial datasets? In truth, much of the data we make available to customers can be sourced elsewhere - if you have the time, that is. However, in order to use it in eSpatial - or (heaven forbid!) any...

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https://www.espatial.com/articles/advantage-using-espatial-datasets-including-census-data

Recruiters, where are your candidates?

Author image - Ivan Stojanovicby Ivan Stojanovic on
Semi circle

Why would you want to see a map with the candidates locations? There are several benefits to visualizing candidates locations - on a map - of people applying for your jobs. If you ask yourself the following questions, you will quickly discover the advantages of mapping candidates: 1. Where do people who apply live? 2. Where do my current employees live? 3. (Not a question, but an insight!) If you convert questions 1 & 2 into layers of data, you can...

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https://www.espatial.com/articles/recruiters-where-are-your-candidates

Relocating a business

How espatial can make it easy

Natalia 1

This article may quote data or refer to features or workflows no longer applicable to the current version of eSpatial, which is updated every 6-8 weeks. Please refer to our help section for more up to date information Is your business growing fast? Is it becoming a tight squeeze in the office? Or maybe rents are increasing? When relocating a business - for whatever reason - it can be hard work that requires a lot of organization. First of all,...

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https://www.espatial.com/articles/relocating-a-business-using-espatial-mapping-software

Big Data and insurance mapping software

Author image - eSpatialby eSpatial on
Final heat map with color snapping 1030x537

Modern mapping software can help insurers spot areas of high risk or even instances of fraud World changes and challenges Not even the most advanced mapping software in the world could prevent the upheavals of the last few years: from the global economic rollercoaster that has marked much of this decade, to population shifts, to sudden disasters attributed to the effects of global warming. Perhaps the industry that has felt most impact from these events is the insurance industry. Can Big Data help...

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https://www.espatial.com/articles/big-data-the-insurance-business-and-mapping-software

Customer Mapping vs. Customer Maps

Author image - Patrick Butlerby Patrick Butler on

Customer mapping deals with a customer's journey to a product (the steps that led to the product's acquisition). Customer maps are more straightforward: they show where actual customers reside on a real-world map. Benefits of Customer Mapping There is much analysis and opinion available on the first type of mapping and even Forrester has produced a report which gives examples of 5 major companies that use customer journey mapping. Key benefits of this type of mapping include: it can create...

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https://www.espatial.com/articles/customer-mapping-vs-customer-journey-mapping

7 Ways to Rock Retail with Mapping Software

Author image - Philip O'Dohertyby Philip O'Doherty on
Pin map 300x225

Geography and retail are so intertwined that it's no surprise retail analysts have been using mapping their Excel data for years. Loyalty cards, store locations, site selection, market entry and so many other factors rely heavily on location data. This post is about how mapping software can be used to get to grips with data and optimize numerous areas of your retail operations. 1) Easily visualize store locations At the simplest level, mapping software can empower retailers with easy to...

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https://www.espatial.com/articles/7-ways-to-rock-retail-with-mapping-software

Turn layers of complexity into layers of simplicity with mapping

Too much information

When someone says "layers of data" we usually think of something complex right? This is especially true today with the increasing variety of business channels, metrics and data. This onslaught of information can make our jobs difficult and slow us down. We understand the value of getting to grips with large amounts of data but oftentimes getting there can be a struggle. Well, layers don't always have to be something that makes us anxious. In reality mapping software thrives on...

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https://www.espatial.com/articles/turn-layers-of-complexity-into-layers-of-simplicity-with-mapping

A Question I also get asked a lot

What’s the difference between reporting and analysis?

Author image - Philip O'Dohertyby Philip O'Doherty on

This morning I read a blog post on Adobe's Digital Marketing blog entitled "What's the difference between reporting and analysis". Adobe's digital blog is always a good source of knowledge for all things mobile, social and search. I was instantly intrigued by this post because I find myself trying to answer the question all the time. So much of what we do at eSpatial is focused on turning analysis and reporting into action. However, I was a little disappointed at...

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https://www.espatial.com/articles/whats-the-difference-between-reporting-and-analysis

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