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5 Heat Maps for Understanding Retail Data

Author image - Stephen Curranby Stephen Curran on

Understanding retail sales data is a difficult and complicated task in the era of 'Big Data'. It's all too easy to get lost in reams of Excel spreadsheets and miss the big picture or the golden nugget you were looking for. Speciality roles and consulting firms have been born out of the need to understand the plight of large volume retail sales data. But we can make this simple. Here at eSpatial, we've helped many retail giants such as Gamestop...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/5-heat-maps-for-understanding-retail-data

5 Ways Organizations Use Heat Maps

Author image - Colm Kennyby Colm Kenny on

Heat maps are probably one of the most common types of mapping analysis undertaken by eSpatial customers. Whether you have a knowledge of data visualization or not, most people are familiar with Heat Maps in some shape or form. They're one of the first types of analysis that comes to mind when one thinks of mapping data. However, heat maps are not simply just a method for visualizing data, the real benefit comes from understanding the data being presented. After...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/5-ways-organizations-use-heat-maps

Make Faster Decisions with Mapping Software

Author image - Gillian McCarthyby Gillian McCarthy on

Mapping software allows you to visualize and analyze key data which can quickly convey an abundance of information for faster decision making. Making a decision on something that impacts your sales is not an easy task. You want to be sure you have all the information in front of you before you sign off on the changes to be made. You may also require sign off from key stakeholders and so they need to understand your analysis and your findings to...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/make-faster-decisions-with-mapping-software

How Mapping Software Will Revolutionize Your Sales Performance

Author image - Colm Kennyby Colm Kenny on

Successful Sales Managers today care about two things, how can they increase revenue and how to make the most with the resources they have. But, one of the most valuable resources you have as a Sales Manager is your sales data. The problem is trying to interpret the massive amounts of data you have accumulated can be a grueling task. However, this data can be the key to revolutionizing your sales process and increasing your revenue. Mapping software will help...

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https://www.espatial.com/articles/how-mapping-software-will-revolutionize-your-sales-performance

Why You Should Be Mapping Excel Data

Every organization has reams of data stored in CRM systems, POS systems, ERP systems and more. What do you do when you want an overview of all your data in relation to a particular customer, salesperson, employee or location? You export that information to CSV or Excel to start investigating and gaining insight. Manipulating data in a spreadsheet is cumbersome. It's time consuming and can be very frustrating. Mapping excel data using software like eSpatial can help you in many ways,...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/mapping-excel-data

Show Your Customers The Big Picture With Embedded Maps

Author image - Colm Kennyby Colm Kenny on

We've talked before about how sharing your maps can lead to increased traffic, faster decision-making, and greater collaboration. But another way of sharing your maps is by embedding them directly on to your website. Help your customers see the bigger picture By embedding your map onto to your website your can immediately show your visitors an easy to comprehend visualization of the scale of your business. For example, it can be as simple as showing where your store's are located...

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  • Reading Time: 3 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/show-customers-big-picture-embedded-maps

Using Supplementary Data To Gain Key Insights

Author image - Colm Kennyby Colm Kenny on

To truly realize the full potential of your data, you need to combine it with different supplementary data. At eSpatial we provide a vast library of helpful supplementary data such as census and boundary information to help you make the most from your analysis. This data can be added directly to your map or combined with your own data to drive decisions and find the most lucrative markets. Supplementary information such as demographic data enhances the quality of analysis run by...

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https://www.espatial.com/articles/using-supplementary-data-to-gain-key-insights

Giving Your Data Context With Mapping

Author image - Colm Kennyby Colm Kenny on

Context is such an important factor of any decision making activities. When circumstances are taken out of context, things are misunderstood, mistakes are made, points may be missed, leading to costly decisions. Context can also provide crucial meaning for your business data. For example, hearing a company made a low profit this year may not seem like good news. However, if you knew the same company was in the red for the previous two years, it changes your perception. This is why context...

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https://www.espatial.com/articles/giving-data-context-mapping

Questions A Radius Map Can Answer

Author image - Gillian McCarthyby Gillian McCarthy on

When To Use A Radius Map? A radius map is one of the most common types of map that our customers use to analyze their data. This is simply because they can help answer many questions. Today we will look at some of the more common uses of a radius map to help you achieve the best results. Scenario 1: You need to quickly assess the needs or a particular location. You run a motor repair franchise and you have a franchisee interested...

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  • Reading Time: 4 minutes
  • Interactive Maps: 3

https://www.espatial.com/articles/questions-radius-map-can-answer

Using Radius Maps for Site Selection

Author image - Colm Kennyby Colm Kenny on

Why use Radius Maps with eSpatial? Determining the location of your business comes down to location, location, location. But finding the ideal location for a business is often a case of easier said than done. Site selection for your business is one of the most important decisions that you can make. This generally requires a lot of research into many different variables such as where your customers are, who they are, and their demographic characteristics, such as income, age, etc. Taking the time...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/using-radius-maps-for-site-selection

Mapping Use Case: Retail Organization

Author image - Gillian McCarthyby Gillian McCarthy on

Every month, we will be taking a look at some of the top ways that our customers are using mapping to improve business process, increase efficiency and grow their sales. This month we are looking at retail organizations. Summary With the growth in the online retail market over the past decade, many retailers have shifted their focus to implementing or improving their online sales platforms. This has left the offline retail market to struggle as the less efficient and low...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/mapping-use-case-retail-organization

Combining Datasets and Maps to Enhance Your Analysis

Author image - eSpatialby eSpatial on

The real power behind data mapping and data visualization comes in the ability to overlay and combine various datasets to facilitate the uncovering of key insights. Combining the various elements of your data can provide a comprehensive visual representation of a combination of customer data. Sophisticated mapping software such as eSpatial can segment and filter data, isolate key sales areas and relate them to other relevant data. For example, if you're operating in the US, you could develop a regional...

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  • Reading Time: 2 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/combining-datasets-and-maps-to-enhance-your-analysis

Visualize Your Market Coverage and Competitor Analysis

Author image - Kevin McDonaldby Kevin McDonald on

Why Create Visualizations for Market Coverage and Competitor Analysis? Firstly you might want to know why you should consider this option. Understanding your market coverage and your competitive landscape is essential to effectively manage a sales strategy. It has been shown that combining sales data with its location during analysis directly improves sales strategy, consequently improving revenues of the company 1. Trying to comprehend the issues of market coverage and competitor analysis by staring at excel data is simply too...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/visualize-your-market-coverage-and-competitor-analysis

How Mapping Your Customers and Prospects Can Improve Sales Performance

Author image - Stephanie Jonesby Stephanie Jones on

Customer Mapping with MapPoint You may already use MapPoint to create Radius maps. This involves focusing on the spatial relationship between two sets of data. Although this feature has traditionally been available on MapPoint, the interface is not exactly user friendly. As a sales manager you want to able to look at a chart, table or map and instantly capture the key points. Effective data visualization is what you need, luckily eSpatial takes it a step further. How to Map...

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https://www.espatial.com/articles/how-mapping-your-customers-and-prospects-can-improve-sales-performance

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