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How to map customer satisfaction survey results

Author image - Liam Costelloby Liam Costello on
Surveyresults

Have you ever wondered why certain areas perform better than others? This is a key question for any business, and figuring out the answer can help you take your results to the next level. If you're plagued by these issues, there's one place to start: mapping customer survey results. Customer satisfaction surveys are an important tool for improving your business. You can collect valuable information simply by asking, "Are you happy with our service or product?" Viewing responses on a map will help you target...

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https://www.espatial.com/articles/how-to-map-customer-satisfaction-survey-results

Presenting Your Analysis

Author image - Michael Maguireby Michael Maguire on
Presenting analysis territory management

If you're a field sales analyst, chances are you find presentations to be a daunting process. You have to find the right combination of content and imagery, not too much, not too little etc. On top of that, you have to memorise your presentation's content, after all nobody likes presentations were the speaker is talking to their slides instead of the audience. I'm not here to tell you how to present your analysis, I just want to outline some best...

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https://www.espatial.com/articles/presenting-your-analysis

Can A Geographic Lens Really Enhance Your Field Sales Analysis?

Author image - Gillian McCarthyby Gillian McCarthy on
Customer satisfaction

Here's the scenario You're an experienced sales analyst. You analyze the field sales team performance using CRM reports, excel sheets, pivot tables, charts, and graphs. It takes a significant amount of time to convert raw data into meaningful findings with actionable outcomes. In spite of this, the Sales Director wants that information yesterday. You can't get him the reports fast enough but they're not quite answering the questions he's asking. You need a new perspective on the data and your...

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https://www.espatial.com/articles/can-a-geographic-lens-really-enhance-your-field-sales-analysis

5 Common Challenges for Field Sales Analysts

Author image - Stephen Curranby Stephen Curran on
AdobeStock 187558252

Within a sales organization, the sales analyst plays an important part in strategic decision making. They prepare sales forecasts and collect and analyze data to evaluate current sales goals. With great responsibility, comes great challenges and today we discuss some of the most common challenges that field sales analysts face in their day to day. 1. Sending Excel Files to Sales Teams I've seen it too many times, Sales Reps playing the role of Field Sales Analysts, this is why...

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https://www.espatial.com/articles/5-common-challenges-for-field-sales-analysts

5 Heat Maps for Understanding Retail Data

Author image - Stephen Curranby Stephen Curran on
Where to Expand

Understanding retail sales data is a difficult and complicated task in the era of 'Big Data'. It's all too easy to get lost in reams of Excel spreadsheets and miss the big picture or the golden nugget you were looking for. Specialty roles and consulting firms have been born out of the need to understand the plight of large volume retail sales data. But we can make this simple. Here at eSpatial, we've helped many retail giants such as Gamestop...

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https://www.espatial.com/articles/5-heat-maps-for-understanding-retail-data

5 Ways Organizations Use Heat Maps

Author image - Colm Kennyby Colm Kenny on
Customer satisfaction

Heat maps are probably one of the most common types of mapping analysis undertaken by eSpatial customers. Whether you have a knowledge of data visualization or not, most people are familiar with Heat Maps in some shape or form. They're one of the first types of analysis that comes to mind when one thinks of mapping data. However, heat maps are not simply just a method for visualizing data, the real benefit comes from understanding the data being presented. After...

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https://www.espatial.com/articles/5-ways-organizations-use-heat-maps

How Mapping Software Will Revolutionize Your Sales Performance

Author image - Colm Kennyby Colm Kenny on
Revolutionize sales performance featured image

Successful sales managers today care about two things, how can they increase revenue and how to make the most with the resources they have. But, one of the most valuable resources you have as a sales manager is your sales data. The problem is trying to interpret the massive amounts of data you've accumulated can be a grueling task. However, this data can be the key to revolutionizing your sales process and increasing your revenue. Mapping software will help you...

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https://www.espatial.com/articles/how-mapping-software-will-revolutionize-your-sales-performance

Using Radius Maps for Site Selection

Author image - Colm Kennyby Colm Kenny on
Blog 4 Radius Final

Why use Radius Maps with eSpatial? Determining the location of your business comes down to location, location, location. But finding the ideal location for a business is often a case of easier said than done. Site selection for your business is one of the most important decisions that you can make. This generally requires a lot of research into many different variables such as where your customers are, who they are, and their demographic characteristics, such as income, age, etc. Taking the time...

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https://www.espatial.com/articles/using-radius-maps-for-site-selection

Visualize Your Market Coverage and Competitor Analysis

Author image - Kevin McDonaldby Kevin McDonald on
Lkinblog02 03

Why Create Visualizations for Market Coverage and Competitor Analysis? Firstly you might want to know why you should consider this option. Understanding your market coverage and your competitive landscape is essential to effectively manage a sales strategy. It has been shown that combining sales data with its location during analysis directly improves sales strategy, consequently improving revenues of the company 1. Trying to comprehend the issues of market coverage and competitor analysis by staring at excel data is simply too...

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https://www.espatial.com/articles/visualize-your-market-coverage-and-competitor-analysis

Retail Mapping: find the best locations for your stores

Author image - Jenny Kellyby Jenny Kelly on
Retail map

Determining the optimum location to place a new retail store can be a hard and tricky process and not to mention quite time-consuming. eSpatial retail mapping provides you with a clear visualization of your data's density making this selection process quicker, easier and more accurate. eSpatial's interactive map allows you to identify and visualize gaps in your market thereby making it easier for you to decide where to place your store. How eSpatial helped a retail company find the best...

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https://www.espatial.com/articles/retail-mapping-find-best-location-stores

Recruiters, where are your candidates?

Author image - Ivan Stojanovicby Ivan Stojanovic on
Semi circle

Why would you want to see a map with the candidates locations? There are several benefits to visualizing candidates locations - on a map - of people applying for your jobs. If you ask yourself the following questions, you will quickly discover the advantages of mapping candidates: 1. Where do people who apply live? 2. Where do my current employees live? 3. (Not a question, but an insight!) If you convert questions 1 & 2 into layers of data, you can...

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https://www.espatial.com/articles/recruiters-where-are-your-candidates

Big Data and insurance mapping software

Author image - eSpatialby eSpatial on
Final heat map with color snapping 1030x537

Modern mapping software can help insurers spot areas of high risk or even instances of fraud World changes and challenges Not even the most advanced mapping software in the world could prevent the upheavals of the last few years: from the global economic rollercoaster that has marked much of this decade, to population shifts, to sudden disasters attributed to the effects of global warming. Perhaps the industry that has felt most impact from these events is the insurance industry. Can Big Data help...

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https://www.espatial.com/articles/big-data-the-insurance-business-and-mapping-software

Customer Mapping vs. Customer Maps

Author image - Patrick Butlerby Patrick Butler on

Customer mapping deals with a customer's journey to a product (the steps that led to the product's acquisition). Customer maps are more straightforward: they show where actual customers reside on a real-world map. Benefits of Customer Mapping There is much analysis and opinion available on the first type of mapping and even Forrester has produced a report which gives examples of 5 major companies that use customer journey mapping. Key benefits of this type of mapping include: it can create...

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https://www.espatial.com/articles/customer-mapping-vs-customer-journey-mapping

7 Ways to Rock Retail with Mapping Software

Author image - Philip O'Dohertyby Philip O'Doherty on
Pin map 300x225

Geography and retail are so intertwined that it's no surprise retail analysts have been using mapping their Excel data for years. Loyalty cards, store locations, site selection, market entry and so many other factors rely heavily on location data. This post is about how mapping software can be used to get to grips with data and optimize numerous areas of your retail operations. 1) Easily visualize store locations At the simplest level, mapping software can empower retailers with easy to...

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https://www.espatial.com/articles/7-ways-to-rock-retail-with-mapping-software

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