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How to do customer relationship mapping

6 fail-safe steps

by Daniel Boshell on
Customer relationship map

It's a given: it's cheaper to retain existing customers than to win new ones. So keep those customers happy! Customer relationship mapping is about keeping track of customer responses to your product or service. By doing this, you can deal with problems  quickly and effectively. Here's what we recommend in eSpatial: 1. Give customers a means to provide feedback Set up a form in your website that allows customers to rate or comment on your product or service. Alternatively, send...

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  • Reading Time: 2 minutes

https://www.espatial.com/articles/customer-relationship-mapping

The political power of mapping software

Two case studies

Author image - Patrick Butlerby Patrick Butler on
290x230 megaphone

Former U.S. Speaker of the House Tip O'Neill never mentioned anything about mapping software in his speeches, but he did coin the phrase "All politics is local". Finding power However, you can't leverage local power if you don't know where to find it. And that's where mapping software appears to be gaining ground. Or, at, least, that's what has been suggested by two recent uses of eSpatial in the US political arena. The first occurred late last year when a...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/the-political-power-of-mapping-software-two-case-studies

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