How to do customer relationship mapping
6 fail-safe steps
It's a given: it's cheaper to retain existing customers than to win new ones. So keep those customers happy! Customer relationship mapping is about keeping track of customer responses to your product or service. By doing this, you can deal with problems quickly and effectively. Here's what we recommend in eSpatial: 1. Give customers a means to provide feedback Set up a form in your website that allows customers to rate or comment on your product or service. Alternatively, send...
Category:
- Customer Success Stories
- Reading Time: 2 minutes
https://www.espatial.com/articles/customer-relationship-mapping
The political power of mapping software
Two case studies
Former U.S. Speaker of the House Tip O'Neill never mentioned anything about mapping software in his speeches, but he did coin the phrase "All politics is local". Finding power However, you can't leverage local power if you don't know where to find it. And that's where mapping software appears to be gaining ground. Or, at, least, that's what has been suggested by two recent uses of eSpatial in the US political arena. The first occurred late last year when a...
Category:
- Customer Success Stories
- Reading Time: 3 minutes
https://www.espatial.com/articles/the-political-power-of-mapping-software-two-case-studies