Benefits of Radius Maps
eSpatial radius maps can be generated in seconds, producing key new insights. For instance, imagine your center point is your head office and you want to find all your clients within a 10 Mile radius of that office. This is what it might look like as a radius map:
How Radius Maps can help you
1. You can focus on a particular area and quickly assess it needs
Maybe you run a number of motor repair stores. Let’s say you don’t want your stores to be located within five miles of each other, to avoid customer cannibalization. Radius Maps will show up overlaps in area coverage, or where there are gaps for a possible new store. It’s an extremely useful tool for increasing efficiencies and also planning for future expansion of your business.
Further reading: Relocating a business using Within Distance
2. Spot trends and meaningful patterns
Sometimes the big picture can be daunting and unapproachable. So much information to take in! This can lead you to overlook trends that are unique to certain regions or even industries. Radius mapping allows you to digest and analyze useful industry-specific information in small segments. Consider risk assessment, if you create a Radius Maps report that shows up instances of flooding within a 50 Mile radius of every city in a state. Then, in an instant, you can see where the risk is higher, and, as a consequence, increase or reduce insurance premiums where necessary.
3. Keep transport and distribution costs to a minimum
If you have a business that involves high transport costs, such as a furniture delivery business, then you need to keep fuel costs to a minimum. This requires that you understand how far your distribution centers are located from delivery locations. Knowing this will cut down on fuel costs and optimize on-the-road staff activity, that is, drivers are not going back and forth, erratically and inefficiently carrying out deliveries that could have been better handled by a different distribution center.
4. Assign on-the-road personnel to the right areas
Let’s say you run a boiler maintenance business. You have a team of 50 engineers working for you, spread across the country. Every day, clients book in service appointments. These bookings are logged, daily. If you create a dataset of these and then plot them on a map, which also contains a dataset of where your engineers are based, then allocating the right person to the right job is quick and simple. In addition, you can send each engineer a map, via email (or embed it on your intranet) with their day’s appointment plotted on it.
Further reading: How to optimize revenue using PPC and mapping software
5. Build customer relationships
You know that it’s easier, and about 7 times cheaper, to keep an existing customer than to win a new one. Radius Maps can help you here too. Let’s say you have in-the-field sales teams whose main job is to win new business. But what if it’s a slow day or week and prospects are short on the ground? This may be the perfect time to pay a courtesy call to existing customers, to find out how they’re getting on with your product or service, or even to explore the possibilities of an up-sale. Make up a dataset of prospects and a dataset of existing customers. Now create a radius map where your fields sales operatives are the center point. This will keep your sales team constantly productive because if a prospect falls through, then they can just look at a map and visit the nearest existing customer, on a courtesy call.
Further reading: How to create a radius map using eSpatial