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Michael Maguire

User Interface Designer - eSpatial

Michael has been working at eSpatial for over four years as our UI Designer and Developer. Since completing a Bachelor of Arts in Creative Digital Media, Michael has been steadfastly working in the design and development world. This gives him a unique insight into what makes visually great maps, a topic on which Michael has authored a lot of eSpatial content. On top of that, having worked with the team at eSpatial, he is well versed in the benefits and uses of mapping for business.

Psychology of the map we all know

Is this map popular for the wrong reason?

Author image - Michael Maguireby Michael Maguire on
Mercator projection map

I've worked in a mapping software company for several years now. While I understand how visualizing data on a map is a valuable tool to any business, until now I never thought to look into some of the psychology associated with mapping. Take, for example, the type of the map that most likely held a space in your classroom (click image to enlarge): Mercator projection map Map from Google Maps This map is called a Mercator projection. It's called a...

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View more information about the blog article, E.G. Average reading time, number of interactive maps etc.
  • Reading Time: 9 minutes
  • Videos: 1

https://www.espatial.com/articles/psychology-of-the-map-we-all-know

Presenting Your Analysis

Author image - Michael Maguireby Michael Maguire on
Map - Territories

If you're a field sales analyst, chances are you find presentations to be a daunting process. You have to find the right combination of content and imagery, not too much, not too little etc. On top of that, you have to memorise your presentation's content, after all nobody likes presentations were the speaker is talking to their slides instead of the audience. I'm not here to tell you how to present your analysis, I just want to outline some best...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/presenting-your-analysis

Make Your Heat Map Stand Out

Author image - Michael Maguireby Michael Maguire on
Basemap choice - Easy to read

One of the most commonly used features offered by eSpatial is Heat Maps, it's a great tool for showing data densities / groupings on a map, e.g. A heat map showing population densities would likely employ darker shades of color to represent higher population densities and lighter colors to represent lower population densities. There are two types of heat maps: Hot Spot Heat Map Regional (Choropleth) Heat Map The main use of heat maps is to help your users understand...

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View more information about the blog article, E.G. Average reading time, number of interactive maps etc.
  • Reading Time: 2 minutes

https://www.espatial.com/articles/make-your-heat-map-stand-out

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