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Liam Costello

Account Manager

Liam is an eSpatial account manager and mapping expert. He's specializes in helping business solve problems and increase sales through mapping visualization, territory management, route optimization and more. Liam holds a Master's Degree in Geographical Information Systems (GIS) and remote sensing.

Online sales territory mapping in the new normal

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Operational territory planning

Since COVID-19, field sales teams across the US have had to learn how to prospect, create opportunities and close deals in challenging and unfamiliar circumstances. Field sales reps have had to switch to video calls and have seen their sales pipelines dry up as customer budgets are frozen. This has placed a renewed emphasis on sales leaders to prioritize efficiency -- cutting waste and finding ways to do more with less. Sales efficiency and territory mapping A relatively quick and...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/online-sales-territory-mapping-in-the-new-normal

Sales territory management: Why the best sales ops teams are prioritizing it

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Sales territory management banner

Sales territory management is a valuable lever in the hands of sales leadership and sales operations teams. It's about optimizing sales resources across geographical areas, which drives improved sales efficiency and sales performance. This year has been highly disruptive for businesses across all sectors of the economy. Sales leaders have had to embrace new ways of working. For example, according to McKinsey & Company, 90 per cent of sales teams have moved to selling through phone or video conference calls....

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  • Reading Time: 7 minutes

https://www.espatial.com/articles/sales-territory-management

10 Ways to improve sales rep performance

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Mapping sales productivity ft

Successful sales rep performance is a crucial element for any sales-based business, but achieving it is often easier said than done. Your sales team has to deal with uphill battles including difficulties connecting with prospects, changing customer needs, unpredictable market factors and struggles creating value during client outreach. And while old standbys like sales training and metrics tracking remain staples for improvement, there are some other strategies that can help you better support your sales leaders and improve overall productivity....

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  • Reading Time: 9 minutes

https://www.espatial.com/articles/how-to-improve-sales-rep-performance

Sales Productivity: Killer stats and actionable tips for sales leaders

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Sales productivity ft

Sales productivity is about getting more out of your sales resources. If you can pull the levers that drive sales efficiency and sales effectiveness you can do more with less. Sales leaders are nothing if not busy. So, if you want you can jump straight to our killer stats or our tips and tools for sales reps. But if you want the full story of sales productivity, keep reading. Sales productivity and the modern sales team  What is sales productivity?...

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  • Reading Time: 13 minutes

https://www.espatial.com/articles/sales-productivity-your-simple-guide-for-boosting-revenue

How to report sales data in presentations

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Sales data heat map

The data viz story I'm sure everyone has struggled with how to report sales data in end of month or quarter presentations. Your mission: transform boring (yet important) spreadsheet data into something colorful that paints the picture of the current year's results. Sometimes that's easier said than done. According to research carried out by IDG Research, managers who use data visualization tools are 28% more likely to find relevant information.  That's why visualizing is critical when reporting your sales data. It quickly...

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  • Reading Time: 3 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/how-to-report-sales-data

Geographical heat map: Excel vs eSpatial

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Excel heat map 1

Microsoft's spreadsheet tool, Excel, has been a business staple for more than three decades. According to the software giant, a resounding 1.2 billion people use Microsoft Office. And even if some Office users spend all of their time in Word or PowerPoint, conservative estimates still put the number of Excel users somewhere in the neighborhood of 800 million. A lot of sales teams rely heavily on Excel. Even if they have an enterprise CRM platform, internal team data and data...

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  • Reading Time: 8 minutes

https://www.espatial.com/articles/geographical-heat-map-excel

How to map customer satisfaction survey results

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Surveyresults

Have you ever wondered why certain areas perform better than others? This is a key question for any business, and figuring out the answer can help you take your results to the next level. If you're plagued by these issues, there's one place to start: mapping customer survey results. Customer satisfaction surveys are an important tool for improving your business. You can collect valuable information simply by asking, "Are you happy with our service or product?" Viewing responses on a map will help you target...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/how-to-map-customer-satisfaction-survey-results

Increase Outside Sales with Effective Territory Management

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Effective territory map

Effective territory management is a problem most sales leaders, sales operations leaders and sales analysts agonize over. However, when you manage territories well, you can increase revenue and transform outside sales team efficiency. We hear from a lot of leaders who say their sales and service team members don't fully understand their territories. This gap in understanding leads to lost opportunities. But using a territory builder and realigning sales territories can result in a 2-7% increase in your sales. In...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/increase-outside-sales-with-effective-territory-management

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