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Liam Costello

Account Manager

Liam is an eSpatial account manager and mapping expert. He specializes in helping businesses solve problems and increase sales through mapping visualization, territory management, route optimization and more. Liam holds a Master's Degree in Geographical Information Systems (GIS) and Remote Sensing.

Travelling in Ireland? Here’s how mapping can help

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Kerry radius map

Following up on a recent tourism blog, we wanted to carry out a more macro study to see how mapping can help tourists and tourist boards alike. According to Tourism Ireland, 11.3 million tourists visited the Island of Ireland in 2019. With Covid-19, the figures for 2020 were much lower. However, with the re-opening of businesses and travel being promoted, mapping your next vacation is on everyone's mind. Below is a map of Accommodation and attractions/ activities across the Island...

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  • Reading Time: 2 minutes
  • Interactive Maps: 2

https://www.espatial.com/articles/ireland-tourism-map

Essential features to look for in route optimization software

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Route point ft

Today's field sales teams, fleet managers and delivery drivers have plenty of technological options at their fingertips. From digital calendars and schedules to GPS-based navigation apps that provide turn-by-turn directions, it seems like the modern road warrior has everything they need. Route optimization software should be a key weapon in the arsenal of any member of your organization who travels on a regular basis. But not all tools that bill themselves as route optimization solutions are created equal. Failing to...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/essential-features-route-optimization-software

What is route optimization?

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Memphis route optimization

The business world has been fundamentally changed by the events of 2020 and 2021. Even as businesses reopen, more people get vaccinated and the threat of COVID-19 lessens, certain company processes (namely sales) will need to evolve to keep up with current best practices. Even after these transformations, your employees will still need to travel by car in various contexts. Field sales reps may take fewer trips, but they won't phase out in-person routes entirely. Depending on your business, you...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/what-is-route-optimization

How to avoid the limitations of creating maps in Excel

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Excel heat map 1

The ability to create maps in Excel is one of the useful features of the signature Microsoft Office spreadsheet software. However, there are notable limits to what you can do with a map chart in Microsoft Excel. After all, it's a data analysis tool primarily focused on the simple but effective spreadsheet format - it was never meant to be a mapping method. What you need instead is a comprehensive tool for sales territory mapping like eSpatial. In this post,...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/create-map-in-excel

Generate and analyze your heat map online

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Online heatmap sunbelt sales

What is an online heat map? What does a heat map show? Why is an online heat map tool so important? Which type of heat map should you generate? Leverage online heat maps in eSpatial Creating a heat map online using a tool like eSpatial is, in itself, not a very complicated process. But that doesn't mean it's something you can simply do without much thought or consideration, and then go about the rest of your day. Quite the contrary....

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  • Reading Time: 6 minutes

https://www.espatial.com/articles/heat-map-online

Mapping for Rush Tourism

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Southbeach2

Why Tourist maps? Tourist maps have been popular for decades. New visitors to a town or city can easily see what amenities are close by. City and nationwide tourist boards commission the creation of these type of maps to increase the level of trade and business in their area. Often the maps created are small, pocket-sized paper maps and they do the trick. However, interactive maps are becoming more and more popular. Interactive tourist maps can be embedded on websites...

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  • Reading Time: 2 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/mapping-for-rush-tourism

Online sales territory mapping in the new normal

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Operational territory planning

Since COVID-19, field sales teams across the US have had to learn how to prospect, create opportunities and close deals in challenging and unfamiliar circumstances. Field sales reps have had to switch to video calls and have seen their sales pipelines dry up as customer budgets are frozen. This has placed a renewed emphasis on sales leaders to prioritize efficiency -- cutting waste and finding ways to do more with less. Sales efficiency and territory mapping A relatively quick and...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/online-sales-territory-mapping-in-the-new-normal

Sales territory management: Why the best sales ops teams are prioritizing it

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Sales territory management banner

Sales territory management is a valuable lever in the hands of sales leadership and sales operations teams. It's about optimizing sales resources across geographical areas, which drives improved sales efficiency and sales performance. Sales territory management is a valuable lever in the hands of sales leadership and sales operations teams. It's about optimizing sales resources across geographical areas, which drives improved efficiency and sales performance. This year has been highly disruptive for businesses across all sectors of the economy. Company...

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  • Reading Time: 8 minutes

https://www.espatial.com/articles/sales-territory-management

10 Ways to improve sales rep performance

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Mapping sales productivity ft

Successful sales rep performance is a crucial element for any sales-based business, but achieving it is often easier said than done. Your sales team has to deal with uphill battles including difficulties connecting with prospects, changing customer needs, unpredictable market factors and struggles creating value during client outreach. And while old standbys like sales training and metrics tracking remain staples for improvement, there are some other strategies that can help you better support your sales leaders and improve overall productivity....

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  • Reading Time: 9 minutes

https://www.espatial.com/articles/how-to-improve-sales-rep-performance

Sales Productivity: Killer stats and actionable tips for sales leaders

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Sales productivity ft

Sales productivity is about getting more out of your sales resources. If you can pull the levers that drive sales efficiency and sales effectiveness you can do more with less. Sales leaders are nothing if not busy. So, if you want you can jump straight to our killer stats or our tips and tools for sales reps. But if you want the full story of sales productivity, keep reading. Sales productivity and the modern sales team  What is sales productivity?...

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  • Reading Time: 13 minutes

https://www.espatial.com/articles/sales-productivity-your-simple-guide-for-boosting-revenue

How to report sales data in presentations

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Sales data heat map

The data viz story I'm sure everyone has struggled with how to report sales data in end of month or quarter presentations. Your mission: transform boring (yet important) spreadsheet data into something colorful that paints the picture of the current year's results. Sometimes that's easier said than done. According to research carried out by IDG Research, managers who use data visualization tools are 28% more likely to find relevant information.  That's why visualizing is critical when reporting your sales data. It quickly...

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  • Reading Time: 3 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/how-to-report-sales-data

Geographical heat map: Excel vs eSpatial

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Excel heat map 1

Microsoft's spreadsheet tool, Excel, has been a business staple for more than three decades. According to the software giant, a resounding 1.2 billion people use Microsoft Office. And even if some Office users spend all of their time in Word or PowerPoint, conservative estimates still put the number of Excel users somewhere in the neighborhood of 800 million. A lot of sales teams rely heavily on Excel. Even if they have an enterprise CRM platform, internal team data and data...

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  • Reading Time: 8 minutes

https://www.espatial.com/articles/geographical-heat-map-excel

How to map customer satisfaction survey results

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Surveyresults

Have you ever wondered why certain areas perform better than others? This is a key question for any business, and figuring out the answer can help you take your results to the next level. If you're plagued by these issues, there's one place to start: mapping customer survey results. Customer satisfaction surveys are an important tool for improving your business. You can collect valuable information simply by asking, "Are you happy with our service or product?" Viewing responses on a map will help you target...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/how-to-map-customer-satisfaction-survey-results

Increase Outside Sales with Effective Territory Management

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Effective territory map

Effective territory management is a problem most sales leaders, sales operations leaders and sales analysts agonize over. However, when you manage territories well, you can increase revenue and transform outside sales team efficiency. We hear from a lot of leaders who say their sales and service team members don't fully understand their territories. This gap in understanding leads to lost opportunities. But using a territory builder and realigning sales territories can result in a 2-7% increase in your sales. In...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/increase-outside-sales-with-effective-territory-management

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