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Liam Costello

Account Manager

Liam is an eSpatial account manager and mapping expert. He's specializes in helping business solve problems and increase sales through mapping visualization, territory management, route optimization and more. Liam holds a Master's Degree in Geographical Information Systems (GIS) and remote sensing.

Geographical heat map: Excel vs eSpatial

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Microsoft's spreadsheet tool, Excel, has been a business staple for more than three decades. According to the software giant, a resounding 1.2 billion people use Microsoft Office. And even if some Office users spend all of their time in Word or PowerPoint, conservative estimates still put the number of Excel users somewhere in the neighborhood of 800 million. A lot of sales teams rely heavily on Excel. Even if they have an enterprise CRM platform, internal team data and data...

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  • Reading Time: 8 minutes

https://www.espatial.com/articles/geographical-heat-map-excel

Sales Productivity: Your Simple Guide for Boosting Revenue

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If you run a sales team you will be constantly looking for ways to drive more sales and boost revenue. That is, after all, your core function in the business. But you'll know that when it comes to achieving these objectives you have to tackle a wide range of different variables. You have the individual personalities and motivations of each salesperson on your team. There is the choice of tools from your CRM to your sales enablement software. And then...

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  • Reading Time: 7 minutes

https://www.espatial.com/articles/sales-productivity-your-simple-guide-for-boosting-revenue

How to map customer satisfaction survey results

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A map of survey results showing customer satisfaction

Have you ever wondered why certain areas perform better than others? This is a key question for any business, and figuring out the answer can help you take your results to the next level. If you're plagued by these issues, there's one place to start: mapping customer survey results. Customer satisfaction surveys are an important tool for improving your business. You can collect valuable information simply by asking, "Are you happy with our service or product?" Viewing responses on a map will help you target...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/how-to-map-customer-satisfaction-survey-results

Increase Outside Sales with Effective Territory Management

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A clear territory map to help with effective territory management

Effective territory management is a problem most sales leaders, sales operations leaders and sales analysts agonize over. However, when you manage territories well, you can increase revenue and transform outside sales team efficiency. We hear from a lot of leaders who say their sales and service team members don't fully understand their territories. This gap in understanding leads to lost opportunities. But using a territory builder and realigning sales territories can result in a 2-7% increase in your sales. In...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/increase-outside-sales-with-effective-territory-management

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