Kevin O'Brien

The principle of mapping software is to connect routes in an optimized way. In this blog post, I'd like to take the opportunity to explain how cloud-based route mapping can enhance business operations and increase efficiencies for sales teams. Based on our experience with eSpatial, we can see a numerous key advantages of route optimization a cloud-based solution. What are the advantages of cloud-based route mapping? Cloud-based mapping software route maps are regularly updated to provide accurate up-to-date directions. Maps...

Unlike Portatour or RouteBuddy, eSpatial is not a dedicated route mapping software tool, but route mapping functionality is one of its key features. So now you're probably asking why you should you choose eSpatial rather than a dedicated route mapping software? Well here's our reasons... Build routes that work with existing data A route is no more than a line that connects together separate pieces of data on a map. The principle of mapping software is to do this in an...

As we all know, selling is a numbers game, but boy can those numbers be boring, especially when they occupy endless rows of a spreadsheet! That's why when sales managers are organizing and motivating teams, they need access to a tool that imparts key data quickly and reveals performance levels in an instant. At eSpatial, we're not against numbers - especially when the numbers involve sales - we just prefer if they were expressed in a way that ia useful...

In an earlier blog, written last year, I explained there was plenty of free location data available, if you knew where to look. Since then, our data team has expanded the datasets built in and ready to use in eSpatial. Why use eSpatial datasets? In truth, much of the data we make available to customers can be sourced elsewhere - if you have the time, that is. However, in order to use it in eSpatial - or (heaven forbid!) any...

I have an interest in music, and when I read, a few days ago, that music sales had increased for the first time in over a decade, I was curious to find out more. The IFPI offered me a report that contained all the music sales data I would ever need regarding 2012. “It is an invaluable source of authoritative data and analysis about the recorded music market globally,” said the blurb on its website. Now I have no doubt that...