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Kevin O'Brien

Senior Sales Manager

Kevin O'Brien was a key member of the eSpatial Technical Sales Team from 2011 to 2018. A holder of a Masters in Geographical Information Systems and Remote Sensing, he has an unrivalled depth of knowledge in spatial analysis and the benefits it holds for strategic decision making in the business world.

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Why You Should Use Cloud Based Route Mapping To Create Routes For Your Sales Team

Author image - Kevin O'Brienby Kevin O'Brien on

The principle of mapping software is to connect routes in an optimized way. In this blog post, I'd like to take the opportunity to explain how cloud-based route mapping can enhance business operations and increase efficiencies for sales teams. Based on our experience with eSpatial, we can see a numerous key advantages of route optimization a cloud-based solution. What are the advantages of cloud-based route mapping? Cloud-based mapping software route maps are regularly updated to provide accurate up-to-date directions. Maps...

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  • Reading Time: 2 minutes

https://www.espatial.com/articles/why-you-should-use-cloud-based-route-mapping-to-create-routes-for-your-sales-team

Importing Your Data from MapPoint to eSpatial Infographic

Author image - Kevin O'Brienby Kevin O'Brien on

Want to get started? Click the signu-up link above to take a free eSpatial trial and you can start importing your MapPoint data to eSpatial today!

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  • Reading Time: 1 minutes

https://www.espatial.com/articles/importing-your-data-from-mappoint-to-espatial-infographic

Multi-Solution Route Mapping For Sales Team Leaders

Author image - Kevin O'Brienby Kevin O'Brien on

Unlike Portatour or RouteBuddy, eSpatial is not a dedicated route mapping software tool, but route mapping functionality is one of its key features. So now you're probably asking why you should you choose eSpatial rather than a dedicated route mapping software? Well here's our reasons... Build routes that work with existing data A route is no more than a line that connects together separate pieces of data on a map. The principle of mapping software is to do this in an...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/multi-solution-route-mapping-for-sales-team-leaders

The 20 Best Small Towns To Visit In America

On a map

Author image - Kevin O'Brienby Kevin O'Brien on

In the last few days, the Smithsonian Magazine has published its annual list of the best small towns to visit in America. We've plotted these wonderful places on the interactive map below - along with the nearest airport to each. View a larger version of Smithsonian Magazine: The 20 Best Small Towns to Visit in 2015 created with eSpatial mapping software. How the towns were picked The towns made the list according to their number of cultural attractions, historical sites,...

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  • Reading Time: 2 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/best-small-towns-to-visit-in-america

Track Sales Performance On A Map

Author image - Kevin O'Brienby Kevin O'Brien on

As we all know, selling is a numbers game, but boy can those numbers be boring, especially when they occupy endless rows of a spreadsheet! That's why when sales managers are organizing and motivating teams, they need access to a tool that imparts key data quickly and reveals performance levels in an instant. At eSpatial, we're not against numbers - especially when the numbers involve sales - we just prefer if they were expressed in a way that ia useful...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/track-sales-performance-on-a-map

Switching from MapPoint to eSpatial

Author image - Kevin O'Brienby Kevin O'Brien on

Since Microsoft announced it was going to discontinue its mapping software MapPoint, last Summer, many users have been switching from MapPoint to eSpatial. I wanted to find out exactly why they switched - so I asked two users. David Klarich, Senior Marketing Specialist at USI building solutions David uses mapping software to prospect for new business. His company needs to know the location of the next upcoming building project. "We're in the new construction industry", explains David, "We track permits...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/switching-from-mappoint

The Advantage Of Using Free eSpatial Datasets, Including Census Data

Author image - Kevin O'Brienby Kevin O'Brien on

In an earlier blog, written last year, I explained there was plenty of free location data available, if you knew where to look. Since then, our data team has expanded the datasets built in and ready to use in eSpatial. Why use eSpatial datasets? In truth, much of the data we make available to customers can be sourced elsewhere - if you have the time, that is. However, in order to use it in eSpatial - or (heaven forbid!) any...

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  • Reading Time: 2 minutes

https://www.espatial.com/articles/advantage-using-espatial-datasets-including-census-data

Precise color mapping with eSpatial and Colorbrewer 2.0

Author image - Kevin O'Brienby Kevin O'Brien on

We recently built a Color by Value facility into eSpatial Pro. This is a great color-precision styling tool, particularly if you're familiar with hexadecimal colors. However, what if you're not familiar with this established web coloring system? Well, I've come across a great online styling page that, used in conjunction with eSpatial, will help you create the type of map you're looking for. Online tool Colorbrewer 2.0 has a simple interface that allows you to experiment with different hexadecimal colors...

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https://www.espatial.com/articles/precise-color-mapping-with-espatial-and-colorbrewer-2-0

Free Location Data And Where To Find It

Author image - Kevin O'Brienby Kevin O'Brien on

I have an interest in music, and when I read, a few days ago, that music sales had increased for the first time in over a decade, I was curious to find out more. The IFPI offered me a report that contained all the music sales data I would ever need regarding 2012. “It is an invaluable source of authoritative data and analysis about the recorded music market globally,” said the blurb on its website. Now I have no doubt that...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/free-location-data-and-how-to-find-it

Red vs. Blue

Mapping software telling the story of election 2012

Author image - Kevin O'Brienby Kevin O'Brien on

The pinnacle of a US Presidential election is the peak of months on end of campaigning, cold-calling and controversy. It is a 24 hour period in which the path of a nation is decided based on a simply astonishing number of factors whittled down to a simple choice between red or blue. Equally astonishing is the number of instant sources by which I, an Irish guy perched on my couch 3000 miles away, can follow the election as the exit...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/mapping-software-us-election-2012

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