eSpatial LogoeSpatial logoMenu

Kevin McDonald

Technical Account Manager

Kevin McDonald worked with eSpatial as Technical Account Manager from 2012 to 2016. With a Masters in Geographical Information Systems and Remote Sensing, and four years of experience helping users to understand the positive impact that spatial analysis has on their business growth.

Start your free trial now - No credit card details required

eSpatial requires JavaScript to run. Please enable JavaScript to sign up for a free trial.

eSpatial requires at least Internet Explorer 9 to run. Please update your browser.

Once you sign up you will be automatically logged in to start your free trial.

Visualize Your Market Coverage and Competitor Analysis

Author image - Kevin McDonaldby Kevin McDonald on

Why Create Visualizations for Market Coverage and Competitor Analysis? Firstly you might want to know why you should consider this option. Understanding your market coverage and your competitive landscape is essential to effectively manage a sales strategy. It has been shown that combining sales data with its location during analysis directly improves sales strategy, consequently improving revenues of the company 1. Trying to comprehend the issues of market coverage and competitor analysis by staring at excel data is simply too...

Read More
View more information about the blog article, E.G. Average reading time, number of interactive maps etc.
  • Reading Time: 3 minutes

https://www.espatial.com/articles/visualize-your-market-coverage-and-competitor-analysis

Why a map is better than an Excel spreadsheet

Author image - Kevin McDonaldby Kevin McDonald on

Why a map is better than an Excel spreadsheet When I think of eSpatial - perhaps because of my GIS training - I tend to see it in completely geographical and visual terms, often taking for granted the obvious advantage of a map: speedy access to complicated, detailed information. Recently, I dealt with a client who showed me how to use our software in a completely non-geographical way - and it solved their problem brilliantly. It also perfectly reminded me...

Read More
View more information about the blog article, E.G. Average reading time, number of interactive maps etc.
  • Reading Time: 2 minutes

https://www.espatial.com/articles/why-a-map-is-better-than-an-excel-spreadsheet

We use cookies to personalise content and analyse our website's traffic. This includes cookies from third party social media, advertising, and analytics partners. If you continue without changing your settings, we'll assume that you are happy to receive all cookies from the eSpatial website. However, you can change your cookie settings at any time.

Accept CookiesAccept website cookiesCookie SettingsCookie Settings