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Jenny Kelly

Senior Customer Success Manager

Jenny Kelly has been a key member of the eSpatial team for over 7 years. Having completed her Masters in Geography at University College Dublin, Jenny joined eSpatial as a GIS Technician and followed her calling into our customer facing group. Jenny is now our Senior Customer Success Manager, allowing her combine an encyclopaedic knowledge of geographic analysis with real-world business outcomes to ensure customers achieve their business goals.

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Retail Mapping: find the best locations for your stores

Author image - Jenny Kellyby Jenny Kelly on

Determining the optimum location to place a new retail store can be a hard and tricky process and not to mention quite time-consuming. eSpatial retail mapping provides you with a clear visualization of your data's density making this selection process quicker, easier and more accurate. eSpatial's interactive map allows you to identify and visualize gaps in your market thereby making it easier for you to decide where to place your store. How eSpatial helped a retail company find the best...

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https://www.espatial.com/articles/retail-mapping-find-best-location-stores

Create a choropleth map using eSpatial

Author image - Jenny Kellyby Jenny Kelly on

A choropleth map is another name for a heat map - it visualizes the level (or intensity) of measurable data in specific geographical areas. Benefits of a choropleth map For instance, imagine you wanted to see - at a glance - the most heavily populated areas of a state, per county. You would assign each county with a shade that represented the level of population. A sparsely populated county might be represented by a light pink colour, while a heavily...

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https://www.espatial.com/articles/create-a-choropleth-map-using-espatial

How to locate a target market

Author image - Jenny Kellyby Jenny Kelly on
Featured Image: How to locate a target market

Not knowing the location of your target market is like doing business blindfolded. Not only does determining the location of your market allow you to reach out to your target customers, it also allows you to spend your marketing time and resources more effectively. How eSpatial mapping software helps clients locate a target market eSpatial provides demographic datasets within your account. These can help create reports and, more importantly, reveal the location of your target market. For a full list...

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  • Reading Time: 2 minutes

https://www.espatial.com/articles/how-to-locate-a-target-market

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