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Heather McLean

Customer Communications Manager

Heather is eSpatial's Customer Communications Manager. With a background in journalism and communications, she specializes in making technical topics more approachable. Her articles dig deep into how businesses can use mapping software to achieve their goals.

We want to hear from you about territory optimization

Author image - Heather McLeanby Heather McLean on
Optimized territories fill gaps and center points

Building sales territories based on data, rather than gut instinct, is hugely valuable. According to the Harvard Business Review, just optimizing your territories can increase your sales revenue by 2-7%. With that much on the line, you can't afford to be guessing when it comes to sales territories. Even when you know how important it is, sometimes building territories is a pain. It can take weeks to create a full set of balanced territories. That's why the eSpatial team has...

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https://www.espatial.com/articles/we-want-to-hear-from-you-about-territory-optimization

Area Mapping in Sales: 3 Ways It Can Help You Win More Deals

Author image - Heather McLeanby Heather McLean on
A sales area map of the US

As a sales leader, you're always looking for the advantage, but there's a secret weapon you may not have thought about yet: area mapping in sales. Imagine this. You're sitting down to a game of chess. You know that you and your opponent are evenly matched in skill, so you're feeling confident.  But wait, there's a catch. You sit down and someone hands you a blindfold. Your opponent gets to see the board and the pieces, but you're playing in...

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  • Reading Time: 6 minutes

https://www.espatial.com/articles/3-ways-mapping-boost-sales

Washington teen creates online Covid-19 and learn from home resource

Author image - Heather McLeanby Heather McLean on
Break chain

Schools may be closed, but one Washington teen wants to educate her peers about Covid-19. Durga Nair, 15, built her own website to teach people about Covid-19 and how each person can help to stop its spread. The Sammamish, Washington resident first came up with the idea for on March 18. "My motivation for creating the site was really seeing or hearing about my friends and peers hanging out together after school was cancelled," Durga said. "The whole point...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/washington-teen-creates-online-covid-19-and-learn-from-home-resource

Preparing home care agencies to make fast decisions

Author image - Heather McLeanby Heather McLean on
Coverage map to help balance home care provider workloads

As COVID-19 spreads, frontline health care workers are increasingly stretched thin. While much of the focus has been on hospital staff, home care workers are another essential service that still need to visit patients. About 12 million patients in the US, in fact. And as people return home to recover after a serious illness, they may also need additional home support. While facing this crunch, home care companies need to maximize their resources. In such a fluid situation, they also...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/preparing-home-care-agencies-to-make-fast-decisions

Strategic Planning for Sales Territories: Creating a Roadmap for the Future

Author image - Heather McLeanby Heather McLean on
Value balanced territories ft

In a recent blog, we looked at how eSpatial's new Territory Manager can be used for operational scenario planning. Our hypothetical regional sales manager had to quickly cover a territory after a sales rep left the company. Now we'll look at how Territory Manager can be used for long-term strategic planning. Territory Manager allows you to save multiple versions of your territories. This is helpful during strategic planning because you can easily share them with key stakeholders, giving everyone the...

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  • Reading Time: 6 minutes

https://www.espatial.com/articles/strategic-planning-for-sales-territories-creating-a-roadmap-for-the-future

Sales Capacity Planning: Are You Getting the Most Out of Your Sales Team?

Author image - Heather McLeanby Heather McLean on
sales capacity planning

It's a business death knell: "But we've always done it this way!" Getting stuck in a rut is bad for business, especially when it comes to your sales team. Just because you've had five sales reps in a region for years doesn't mean it's the ideal number. That's why you need a sales capacity model. If you haven't reviewed your sales territories recently, business activity may have drastically changed. And if your sales reps have too many accounts or leads to follow...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/sales-capacity-planning-are-you-getting-the-most-out-of-your-sales-team

Make smarter, faster decisions with scenario planning in eSpatial’s Territory Manager

Author image - Heather McLeanby Heather McLean on
A person using eSpatial's Territory Manager for strategic planning.

Keeping your territories up to date is critical to running a smooth and efficient business. So when you need to make a change, you want solid data to help you make smart decisions. That's where eSpatial's new Territory Manager can help. When you're updating sales, service or franchise territories, you probably have a lot of "what if" questions. What if you split a territory in two? What if you move a few ZIP codes from one territory to another? Without...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/make-smarter-faster-decisions-with-scenario-planning-in-espatials-territory-manager

Save time by reporting sales territory performance with mapping

Author image - Heather McLeanby Heather McLean on
Percent to target

If you're still using spreadsheets to track your sales territories and performance, we have good news for you. You can reclaim your time through territory and performance mapping! Nortek Air Solutions started mapping and cut the time they spend preparing reports by a month every year. Putting a little initial effort into preparing your data and mapping your territories can help you achieve similar long-term results. But how does mapping help improve the efficiency of your reporting? We'll show you!...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/save-time-by-reporting-sales-territory-performance-with-mapping

How Home Care Providers Can Find New Clients

Home care worker and senior client

In one of our recent blogs, we looked at how home care agencies can balance the workloads of their caregivers. Providing a balanced workload leads to happier employees and lower turnover, which makes it easier to expand in this growing area. But where do you find new clients to fuel that expansion? The key is to understand who's driving the decision to purchase home care services. Who's driving the decision? Often, it's a family caregiver, not the recipient, who makes...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/how-home-care-providers-can-find-new-clients

Find out the Most Searched Dog Breed in Your State

Author image - Heather McLeanby Heather McLean on
Cooper hz

Since today is International Dog Day, we thought we'd honor our furry friends the best way we know how... through mapping! First, we took a look at the most Googled dog breed over the last 12 months, broken down by state. The top searches were all familiar, but who came out on top? The most googled in 21 states was... *drumroll* 🎉 Bulldogs! 🎉 When you segment that family further, it looks like people are most interested in French Bulldogs....

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  • Reading Time: 2 minutes
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https://www.espatial.com/articles/find-out-the-most-searched-dog-breed-in-your-state

How to Balance Home Care Provider Workloads

Author image - Heather McLeanby Heather McLean on
Balance home care provider workloads with mapping

As the population ages, providing home care is becoming increasingly important. But caring for patients is a demanding job, and overbooking staff can quickly lead to burn out and high turnover. That's why it's important to balance home care provider workloads. Retaining personal support workers, nurses and other home care staff is critical when running a home care business, but it's an area where the industry is struggling. A 2018 study by Home Care Pulse found that turnover had hit...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/how-to-balance-home-care-provider-workloads

How to Increase Client Renewal Rates in Field Sales

Author image - Heather McLeanby Heather McLean on
Achievement 3470200 1280

Renewals are the life blood of many businesses. If you're losing these customers at renewal time, your whole field sales process is stalled. While you keep bringing in new customers, you're not going anywhere fast. To keep your business healthy and growing, knowing how to increase client renewal rates in field sales is critical. Luckily, there are many things you can do to keep your customers on board. In some companies, the field sales rep continues to work with their...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/how-to-increase-client-renewal-rates

How to Meet SLA Requirements with Mapping Software

Author image - Heather McLeanby Heather McLean on
A field service van attending a call

When your company has a service level agreement (SLA) in place with clients, meeting that obligation is a top priority. The company has staked its reputation on providing an agreed level of service. If you want to maintain a good working relationship with your clients and earn new business, meeting that commitment is critical. Whether you're providing repairs for enterprise clients, emergency services or anything else that requires you to be on site quickly, mapping software can help. It should be part...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/how-to-meet-sla-requirements-with-mapping-software

How To Create Fair Sales Territories

Author image - Heather McLeanby Heather McLean on
Zip code territory mobile

There are lots of factors that go into creating a successful sales team. You have to choose the right candidates, provide good training, and find the right motivational tools. But even if you've nailed all those steps, your team isn't at peak performance until you've created fair sales territories. As a manager, you may be wondering how to create fair sales territories and why it's such a concern. First, we'll take a quick look at why you should be paying...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/how-to-create-fair-sales-territories

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