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Heather McLean

Customer Communications Manager

Heather is eSpatial's Customer Communications Manager. With a background in journalism and communications, she specializes in making technical topics more approachable. Her articles dig deep into how businesses can use mapping software to achieve their goals.

Update: Streamlining Your Territory Management Experience

Author image - Heather McLeanby Heather McLean on

This eSpatial update was released on July 25, 2021. This summer, we will release a new update focused on improving eSpatial's Territory Manager. We want to make it easier for you to get the exact results you need, so these changes will give you more insight and control over how you align and optimize your territories. This update will span both standard and advanced territory features and will make it possible to use Territory Optimizer in Canada and the UK, in addition to the US. A few of the...

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  • Reading Time: 10 minutes
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https://www.espatial.com/articles/update-streamlining-territory-management

How your sales team can survive — and thrive — in these times

Author image - Heather McLeanby Heather McLean on

This is part two in a multi-article series exploring how you can help your sales team cope with an unpredictable pandemic recovery period. Read part one. In the first entry of this blog series, we examined the major effects that the COVID-19 pandemic had on the sales environment during 2020. We concluded that while the crisis wasn't devastating to sales across the board, it still led organizations to deal with considerable changes, including large-scale shifts to remote operations. The evolutionary...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/help-sales-thrive

The pandemic was hard on sales teams — how do we move forward from here?

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Zoom ft

This is part of a multi-article series exploring how you can help your sales team cope with an unpredictable pandemic recovery period. The COVID-19 pandemic impacted all areas of modern human life. All too often, its effects were nothing short of devastating, whether in terms of its death toll or the havoc it wreaked on the global economy. Companies of all kinds, across all industries, had to adapt to the new normal or get left behind by it -- sales...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/pandemic-impact-sales-teams

5 things every sales manager needs to do this year

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With a hectic year already underway, it's critical for sales team leaders to address current priorities as well as future concerns. These straightforward moves can help boost your chances of sales success this year and beyond.

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https://www.espatial.com/articles/5-things-sales-managers-should-do

How enterprise territory management delivers higher sales

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Sales territory management banner

Territory management is essential for all businesses that want to maximize the effectiveness of their sales teams. For large enterprises, this strategy can help drive sales higher. Enterprise territory management is an important tool for keeping big companies on track for growth. We'll talk about enterprise sales, territory management and how to use specific techniques to empower growth.

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  • Reading Time: 7 minutes

https://www.espatial.com/articles/enterprise-territory-management

Make the most of a custom map with pins in eSpatial

Author image - Heather McLeanby Heather McLean on
Woman on computer pin map

Make the most of your pin map What is a pin map? What can you use custom pin markers for? How to create a custom map with pins in eSpatial Create your pin graphic Add your own icon Style with your new icon Every sales organization knows how important it is to have an accurate idea of certain metrics at any given moment. For instance, you may want to know: How much revenue is being brought in and are those...

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  • Reading Time: 6 minutes

https://www.espatial.com/articles/custom-map-with-pins

New release: Territory optimization just got smarter 

Author image - Heather McLeanby Heather McLean on
Optimizer feature

Last spring, we introduced a major new add-on: Territory Optimizer. This month, we're launching a significant upgrade that will help you build or re-align your territories faster and with even better results. When done manually, territory management can be a painful process. We've heard from sales operations leaders who fly all their regional sales managers to a hotel once a year, then spend an entire week re-working their territories. It's long, tiresome and expensive. Worse, it doesn't produce the best results or allow much room for the regular updates that...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/new-release-territory-optimization-just-got-smarter

Sales Territory Plan: A Step-by-Step Guide

Author image - Heather McLeanby Heather McLean on
Sales territory plan2

Creating a sales territory plan used to be a tedious and time-consuming process. But specialist territory mapping software for sales teams means it's now quick and easy. If you want to know more about sales territory planning keep reading. But if you're ready to get started, follow the links below and jump straight to our helpful four-step guide. Step 1: Analyze your market Step 2: Segment your customers Step 3: Conduct a SWOT analysis Step 4: Create your sales territory...

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  • Reading Time: 16 minutes

https://www.espatial.com/articles/sales-territory-plan-a-step-by-step-guide

Sales territory alignment software: 5 stats for sales managers

Author image - Heather McLeanby Heather McLean on
Territory optimizer 1

Sales territory alignment software uses data to match your sales territories to your available resources, helping to improve sales performance by up to 30%. Since they work in a competitive field with high stakes, sales professionals thrive in a challenging, but rewarding, environment. Still, in order for a sales rep to do their job well, their sales manager has to set them up for success. A key consideration for every sales leader should be sales territory optimization. That means effective...

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  • Reading Time: 7 minutes

https://www.espatial.com/articles/sales-territory-alignment-software

Improve sales force productivity: Actionable tips for sales managers

Productivity ft

As the manager of your company's sales team, it's your job to oversee efficiency, effectiveness and productivity. More than that, it's your responsibility to cultivate the best sales capabilities in your workforce, ensuring all customer and prospect expectations are met and exceeded. Improving your sales force productivity can be daunting. It can be a struggle to pinpoint where to begin. We're here to help, though, and have put together some actionable tips for you to elevate the skills and abilities...

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  • Reading Time: 8 minutes

https://www.espatial.com/articles/how-can-we-improve-sales-force-productivity

Best Route Optimization Software: 7 Essential Features

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Route mobile app 600

How to pick the best route optimization software for your sales team. Our seven essential features to look for before you buy. Seven essential features to look for in the best route optimization software Upload your customer destination information Add multiple stops along the route Include start and end times for meetings or deliveries Edit and adjust destinations, routes and schedules on the go Route planning efficiency Integration with top navigation apps Share routes with team members Today's field sales...

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https://www.espatial.com/articles/best-route-optimization-software

Sales Data Analysis: 8 Key Metrics for Driving Revenue

Author image - Heather McLeanby Heather McLean on
Analytics

Sales data analysis: 8 key metrics for driving revenue Total revenue Revenue per sale Revenue by product Revenue by territory Sales by lead source and location Revenue split between new and existing customers Customer Lifetime Value (CLV) Sales team quotas The sales process of any business generates a considerable amount of data. Particularly among those with outside, traveling sales teams. From customer metrics to information about lead generation, the average sales manager has a lot of metrics and key performance...

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  • Reading Time: 11 minutes

https://www.espatial.com/articles/sales-data-analysis

We want to hear from you about territory optimization

Author image - Heather McLeanby Heather McLean on
Optimized territories fill gaps and center points

Building sales territories based on data, rather than gut instinct, is hugely valuable. According to the Harvard Business Review, just optimizing your territories can increase your sales revenue by 2-7%. With that much on the line, you can't afford to guess when it comes to sales territories. Even when you know how important it is, sometimes building territories is a pain. It can take weeks to create a full set of balanced territories. That's why the eSpatial team has built...

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https://www.espatial.com/articles/we-want-to-hear-from-you-about-territory-optimization

Area Mapping in Sales: 3 Ways It Can Help You Win More Deals

Author image - Heather McLeanby Heather McLean on
Us sales area map

As a sales leader, you're always looking for the advantage, but there's a secret weapon you may not have thought about yet: area mapping in sales. Imagine this. You're sitting down to a game of chess. You know that you and your opponent are evenly matched in skill, so you're feeling confident.  But wait, there's a catch. You sit down and someone hands you a blindfold. Your opponent gets to see the board and the pieces, but you're playing in...

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  • Reading Time: 6 minutes

https://www.espatial.com/articles/3-ways-mapping-boost-sales

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