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Heather McLean

Customer Communications Manager

Heather is eSpatial's Customer Communications Manager. With a background in journalism and communications, she specializes in making technical topics more approachable. Her articles dig deep into how businesses can use mapping software to achieve their goals.

Best Route Optimization Software: 7 Essential Features

Author image - Heather McLeanby Heather McLean on
Route mapping on a smartphone

Seven essential features to look for in the best route optimization software Upload your customer destination information Add multiple stops along the route Include start and end times for meetings or deliveries Edit and adjust destinations, routes and schedules on the go Route planning efficiency Integration with top navigation apps Share routes with team members Today's field sales teams, fleet managers and delivery drivers have a lot of technological options at their fingertips. From digital calendars and schedules to consumer...

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  • Reading Time: 9 minutes

https://www.espatial.com/articles/best-route-optimization-software

Sales Territory Plan: A Step-by-Step Guide

Author image - Heather McLeanby Heather McLean on
Sales territory plan2

How to create a sales territory plan Step 1: Analyze your market Step 2: Segment your customers Step 3: Conduct a SWOT analysis Step 4: Create your sales territory plan In a connected world, businesses have to maximize profitability and growth. That means streamlining the sales process and making the most of your resources. To achieve this, most businesses create sales territories. Creating and managing a sales territory plan is nothing new, but technology has made it easier. In the...

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  • Reading Time: 15 minutes

https://www.espatial.com/articles/sales-territory-plan-a-step-by-step-guide

Sales Data Analysis: 8 Key Metrics for Driving Revenue

Author image - Heather McLeanby Heather McLean on
Analytics

Sales data analysis: 8 key metrics for driving revenue Total revenue Revenue per sale Revenue by product Revenue by territory Sales by lead source and location Revenue split between new and existing customers Customer Lifetime Value (CLV) Sales team quotas The sales process of any business generates a considerable amount of data. Particularly among those with outside, traveling sales teams. From customer metrics to information about lead generation, the average sales manager has a lot of metrics and key performance...

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  • Reading Time: 11 minutes

https://www.espatial.com/articles/sales-data-analysis

We want to hear from you about territory optimization

Author image - Heather McLeanby Heather McLean on
Optimized territories fill gaps and center points

Building sales territories based on data, rather than gut instinct, is hugely valuable. According to the Harvard Business Review, just optimizing your territories can increase your sales revenue by 2-7%. With that much on the line, you can't afford to be guessing when it comes to sales territories. Even when you know how important it is, sometimes building territories is a pain. It can take weeks to create a full set of balanced territories. That's why the eSpatial team has...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/we-want-to-hear-from-you-about-territory-optimization

Area Mapping in Sales: 3 Ways It Can Help You Win More Deals

Author image - Heather McLeanby Heather McLean on
A sales area map of the US

As a sales leader, you're always looking for the advantage, but there's a secret weapon you may not have thought about yet: area mapping in sales. Imagine this. You're sitting down to a game of chess. You know that you and your opponent are evenly matched in skill, so you're feeling confident.  But wait, there's a catch. You sit down and someone hands you a blindfold. Your opponent gets to see the board and the pieces, but you're playing in...

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  • Reading Time: 6 minutes

https://www.espatial.com/articles/3-ways-mapping-boost-sales

Washington teen creates online Covid-19 and learn from home resource

Author image - Heather McLeanby Heather McLean on
Break chain

Schools may be closed, but one Washington teen wants to educate her peers about Covid-19. Durga Nair, 15, built her own website to teach people about Covid-19 and how each person can help to stop its spread. The Sammamish, Washington resident first came up with the idea for on March 18. "My motivation for creating the site was really seeing or hearing about my friends and peers hanging out together after school was cancelled," Durga said. "The whole point...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/washington-teen-creates-online-covid-19-and-learn-from-home-resource

Preparing home care agencies to make fast decisions

Author image - Heather McLeanby Heather McLean on
Coverage map to help balance home care provider workloads

As COVID-19 spreads, frontline health care workers are increasingly stretched thin. While much of the focus has been on hospital staff, home care workers are another essential service that still need to visit patients. About 12 million patients in the US, in fact. And as people return home to recover after a serious illness, they may also need additional home support. While facing this crunch, home care companies need to maximize their resources. In such a fluid situation, they also...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/preparing-home-care-agencies-to-make-fast-decisions

Strategic Planning for Sales Territories: Creating a Roadmap for the Future

Author image - Heather McLeanby Heather McLean on
Value balanced territories ft

In a recent blog, we looked at how eSpatial's new Territory Manager can be used for operational scenario planning. Our hypothetical regional sales manager had to quickly cover a territory after a sales rep left the company. Now we'll look at how Territory Manager can be used for long-term strategic planning. Territory Manager allows you to save multiple versions of your territories. This is helpful during strategic planning because you can easily share them with key stakeholders, giving everyone the...

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  • Reading Time: 6 minutes

https://www.espatial.com/articles/strategic-planning-for-sales-territories-creating-a-roadmap-for-the-future

Sales Capacity Planning: Are You Getting the Most Out of Your Sales Team?

Author image - Heather McLeanby Heather McLean on
sales capacity planning

It's a business death knell: "But we've always done it this way!" Getting stuck in a rut is bad for business, especially when it comes to your sales team. Just because you've had five sales reps in a region for years doesn't mean it's the ideal number. That's why you need a sales capacity model. If you haven't reviewed your sales territories recently, business activity may have drastically changed. And if your sales reps have too many accounts or leads to follow...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/sales-capacity-planning-are-you-getting-the-most-out-of-your-sales-team

Make smarter, faster decisions with scenario planning in eSpatial’s Territory Manager

Author image - Heather McLeanby Heather McLean on
A person using eSpatial's Territory Manager for strategic planning.

Keeping your territories up to date is critical to running a smooth and efficient business. So when you need to make a change, you want solid data to help you make smart decisions. That's where eSpatial's new Territory Manager can help. When you're updating sales, service or franchise territories, you probably have a lot of "what if" questions. What if you split a territory in two? What if you move a few ZIP codes from one territory to another? Without...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/make-smarter-faster-decisions-with-scenario-planning-in-espatials-territory-manager

Save time by reporting sales territory performance with mapping

Author image - Heather McLeanby Heather McLean on
Percent to target

If you're still using spreadsheets to track your sales territories and performance, we have good news for you. You can reclaim your time through territory and performance mapping! Nortek Air Solutions started mapping and cut the time they spend preparing reports by a month every year. Putting a little initial effort into preparing your data and mapping your territories can help you achieve similar long-term results. But how does mapping help improve the efficiency of your reporting? We'll show you!...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/save-time-by-reporting-sales-territory-performance-with-mapping

How Home Care Providers Can Find New Clients

Home care worker and senior client

In one of our recent blogs, we looked at how home care agencies can balance the workloads of their caregivers. Providing a balanced workload leads to happier employees and lower turnover, which makes it easier to expand in this growing area. But where do you find new clients to fuel that expansion? The key is to understand who's driving the decision to purchase home care services. Who's driving the decision? Often, it's a family caregiver, not the recipient, who makes...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/how-home-care-providers-can-find-new-clients

Find out the Most Searched Dog Breed in Your State

Author image - Heather McLeanby Heather McLean on
Cooper hz

Since today is International Dog Day, we thought we'd honor our furry friends the best way we know how... through mapping! First, we took a look at the most Googled dog breed over the last 12 months, broken down by state. The top searches were all familiar, but who came out on top? The most googled in 21 states was... *drumroll* 🎉 Bulldogs! 🎉 When you segment that family further, it looks like people are most interested in French Bulldogs....

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  • Reading Time: 2 minutes
  • Interactive Maps: 2

https://www.espatial.com/articles/find-out-the-most-searched-dog-breed-in-your-state

How to Balance Home Care Provider Workloads

Author image - Heather McLeanby Heather McLean on
Balance home care provider workloads with mapping

As the population ages, providing home care is becoming increasingly important. But caring for patients is a demanding job, and overbooking staff can quickly lead to burn out and high turnover. That's why it's important to balance home care provider workloads. Retaining personal support workers, nurses and other home care staff is critical when running a home care business, but it's an area where the industry is struggling. A 2018 study by Home Care Pulse found that turnover had hit...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/how-to-balance-home-care-provider-workloads

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