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Eoin Comerford

Mapping Expert

Eoin is an eSpatial mapping expert with more than 10 years of experience in the field. He specializes in using mapping to help sales and marketing professionals target revenue growth, make cost reductions and improve customer service.

Create a heat map in eSpatial vs Excel

Author image - Eoin Comerfordby Eoin Comerford on
Excel heatmap

Data mapping is a critical way to visualize information. You can quickly and easily analyze your sales data in a geographic context, including sales territories, product distribution or delivery areas, and so on. The map brings a tangible dimension to analysis and strategizing efforts that might otherwise seem abstract, especially if you're trying to make plans for the longer term. In this blog, we'll show you how to create a heat map in both Excel and eSpatial.

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  • Reading Time: 10 minutes
  • Videos: 1

https://www.espatial.com/articles/create-a-heat-map-in-espatial-vs-excel

Better territory definition with ZIP code radius maps

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Zip code radius map

With every quarter comes the time to reflect: Did you sell in a way that matched the potential you had from leads and territories? Or did you fall short? Did you understand the best regions to target with sales efforts? As with eSpatial's mapping functions, no one should simply jump into a ZIP code radius map and expect to know how to make the most of it. Some perspective and preparation is necessary. Sales managers know that to maximize their...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/zip-code-radius-maps

How to create radius maps

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Radius geo map

When plotting sales territories for your reps, it's important to look at the ground they cover. Imagine the number of customers in two different territories that are within 10 miles of the sales agent assigned to them. Maybe the first rep has many clients close by, while the second has too few in the same area. Restoring balance helps you avoid wasting resources. One of the best ways to do that is to create a radius map with eSpatial. What...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/create-a-radius-map

12 proven territory management tips for sales teams

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Territory alignment 1030x605

If you run a sales team with reps out in the field, you'll probably spend a lot of time looking at your territories. How you assign and align your sales territories can have a big impact on sales performance. And like so many things in sales, territory management is not a one-off task. Sales territories need constant adjustment as key inputs change. In this article we share 12 actionable territory management tips for sales leaders. These tips are based on...

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  • Reading Time: 6 minutes

https://www.espatial.com/articles/sales-territory-management-tips

Create a report that displays quarterly sales by territory

Author image - Eoin Comerfordby Eoin Comerford on
Total revenue

Despite all the research highlighting the importance of long-term planning, most companies still run on 90-day reporting. The quarterly sales report is a business staple. But like every KPI or sales metric you track, there are sales reports and then there are sales reports. The difference often comes down to the data. Modern sales teams thrive on data. With better information, every sales rep can maximize their potential, push more deals through the sales cycle and hit their revenue target....

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/create-a-report-that-displays-quarterly-sales-by-territory

Fastest Route with Multiple Stops: A Guide for Field Sales

Author image - Eoin Comerfordby Eoin Comerford on

Local lockdowns and social distancing requirements brought on by the Covid-19 pandemic have had a big impact on field sales teams. Meetings that once took place in person have shifted to phone and video conferencing. And while technology has been an essential crutch during these unprecedented times, it's no substitute for real-life, face-to-face conversations. The rapport you can build when you meet someone in person and the visual cues you pick up on during face-to-face meetings are hugely important factors...

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  • Reading Time: 8 minutes

https://www.espatial.com/articles/fastest-route-with-multiple-stops

Mapping Software for Sales: Maximizing Revenue from Every Territory

Author image - Eoin Comerfordby Eoin Comerford on

Mapping software for sales means more deals, higher revenue and lower costs. This is how to pick the right solution for your sales team. Today's field sales teams have their work cut out for them. They have to keep up with rising customer demands and tough competition. And they can struggle to make the best use of their sales data. Sales managers are always being told about the importance of data. This is the 21st century's oil. The most valuable...

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  • Reading Time: 7 minutes

https://www.espatial.com/articles/mapping-software-for-sales

How to Create a Map for PowerPoint

Author image - Eoin Comerfordby Eoin Comerford on
Create map in powerpoint

PowerPoint is one of the most versatile and easy-to-use presentation platforms. From text, icons and images to flowcharts, videos and even heat maps, PowerPoint can help you communicate a concept, a process or a data set in a digestible and interesting way. PowerPoint is not the only presentation software on the market – perhaps you use Google Slides or Keynote – but it is the most popular. PowerPoint has racked up 500 million users across the globe, who collectively click...

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  • Reading Time: 7 minutes

https://www.espatial.com/articles/add-a-map-to-a-powerpoint-presentation

How Do I Make a Custom Territory Map?

Author image - Eoin Comerfordby Eoin Comerford on
Custom territories

Creating a custom territory map for your sales team is a simple and effective way to maximize your sales potential. We've found that customers who map territories with eSpatial increase their sales pipeline by an average of 6%! Can you afford to leave 6% of sales behind you? By creating a custom territory map, you can visualize valuable information such as customers, leads, and revenue per territory. This will give you insights that you just can't capture on a spreadsheet....

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/how-to-make-a-custom-territory-map

How to Target Clients as Economies Re-open

Author image - Eoin Comerfordby Eoin Comerford on
How to prioritize sales

Economies around the world are beginning to re-open. Many are taking a phased approach, allowing certain businesses to open earlier than others. If some of your customers are opening in an early phase, you need to have a plan to serve them. Depending on your business, you may need to start delivering a product, providing a service or having a salesperson get in touch. In all these cases, you have to identify which of your customers are opening and when....

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  • Reading Time: 7 minutes
  • Videos: 1

https://www.espatial.com/articles/how-to-target-clients-as-economies-re-open

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