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Chelsey Walsh

Digital Marketing Executive

Chelsea Walsh worked with eSpatial as Digital Marketing Executive between 2011 and 2013. With a Masters in Internationalisation, she brought her knowledge of international business, business development and marketing strategy to her contributions on the blog.

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Lead generation and the power of location data

5 insights

Author image - Chelsey Walshby Chelsey Walsh on

Lead generation is about matching a product, or a service, to a prospective customer. But key to this is knowing where your prospects are. Mapping software allows you to harness the power of location data to hone your prospecting activities. The following are some insights we've discovered in eSpatial : 1. Realize the power of proximity If a client is buying your product or service, then nearby enterprises or organizations with similar needs are equally as likely to be interested...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/lead-generation-and-the-power-of-location-data

How to optimize the 4 “R”s of retail by using sales mapping software

Author image - Chelsey Walshby Chelsey Walsh on

In a report recently published by Cisco, 4 “R”s were identified as being key to success  in the retail market: the Right product, the Right place, the Right time and the Right price. So how can sales mapping software impact on the 4 “R”s? The Right product Would you sell snow boots in Australia? “Of course not!” non-Aussie’s may be prompted to declare. But while you may have a fixed vision of Australia as being a place of constant sweltering heat,...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/how-to-optimize-the-4-rs-of-retail-by-using-sales-mapping-software

3 key considerations in sales territory mapping

Author image - Chelsey Walshby Chelsey Walsh on

Sales territory mapping can help your business run more efficiently, improve productivity, retain customers and also encourage and reassure team members. That’s why eSpatial includes this feature in its mapping software. But, before you use the technology, consider the following: 1. Think strategically Think about what you want to achieve by using sales territory mapping. At the most basic level, ask yourself: who are your customers and where are they based? Have a clear idea and assign territories based on demographic information,...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/3-key-considerations-in-sales-territory-mapping

Not-For-Profit, Icing Smiles choose eSpatial for Data Visualization

Author image - Chelsey Walshby Chelsey Walsh on

eSpatial, leading providers of powerful online mapping software are excited to announce US-based Non-Profit Icing Smiles – as a new customer. Icing Smiles provides custom celebration cakes and other treats to families impacted by the critical illness of a child. With over 2,100 volunteers across the US, over 500 cakes delivered in 2011, over 200 volunteer hours donated per week, and more than 12 international countries waiting to create ‘Smiles’  – data plays a huge role in the organization. As...

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  • Reading Time: 2 minutes

https://www.espatial.com/articles/not-for-profit-icing-smiles-chose-espatial-for-data-visualization

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