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Colm Kenny

Digital Marketing Specialist - eSpatial

Colm Kenny worked with eSpatial for more than three years. A graduate of National University of Ireland in Galway, Colm spent many years working in commercial teams across the globe, where he developed a keen interest in mapping technology and where it can make a commercial impact.

Why You Need Data Visualization in 2016

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People love visuals, it's a natural thing. They are easier to comprehend and more appealing. Visuals are a huge part of everyday life, they entertain us, help us learn, communicate, and can make us feel emotions. So what better way to communicate your company's data with clients and colleagues? Data is the lifeblood of businesses and as it's volume and complexity grow exponentially, organizations can struggle to keep up and find themselves drowning in data. Amongst this sea of extensive...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/why-you-need-data-visualization-in-2016

The Importance of Route Optimization and Planning for Sales Teams

Author image - Colm Kennyby Colm Kenny on

In a previous post, we wrote about the importance of mapping software for field service management companies. In that blog, we looked at how thorough route optimization can save time and fuel. This is also important for sales teams who can invest a lot of time and resources to meet with clients in different territories. In today's business world, organizations need to be cost-efficient, and for sales reps on the road, fuel and time are can be major costs. Route...

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  • Reading Time: 6 minutes
  • Videos: 1

https://www.espatial.com/articles/the-importance-of-route-optimization-and-planning-for-sales-teams

Mapping Software: Why it Matters in Field Service Management

Author image - Colm Kennyby Colm Kenny on
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Field service management is the management of resources in the field, encompassing a vast array of professions including engineers and technicians dispatched to fix gas utilities or maintain telecommunication cables, waste management trucks sent to collect garbage, or even healthcare personnel that provide in-home care for patients. Field service management companies provide people with essential support on a daily basis. Their job involves being in the field, so it's important that they have the correct information to be in the...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/mapping-software-for-field-service-management

5 Ways Data Visualization Can Improve Your Business

Author image - Colm Kennyby Colm Kenny on
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Mapping is one of the strongest data visualization tools available today. Maps tell stories, they can reveal trends and insights that cannot be seen in spreadsheets. In today's business world, there is an abundance of information and data. With technology today, the amount of data being created is growing exponentially as people and business are increasingly connecting online. Because of the massive amount of data available, businesses are becoming more number driven in the decisions they make and in providing...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/5-ways-data-visualization-can-improve-your-business

5 Ways Territory Management Can Increase Your Sales

Author image - Colm Kennyby Colm Kenny on

In this post, we’ll highlight the five key ways territory management can increase your sales and the performance of your team. Territory mapping has always made sense. But many organizations are still reviewing multiple spreadsheets of data or pinning notes to a printed graph. Poor territory management can be costly — time and money are wasted in administrative work and key insights can be missed, leading to reduced or lost sales. But thanks to improvements in technology, territory management has...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/5-ways-territory-management-can-increase-your-sales

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