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Colm Kenny

Digital Marketing Specialist - eSpatial

Colm Kenny has been working with eSpatial for over 3 years. A graduate of National University of Ireland in Galway, Colm spent many years working in commercial teams across the globe, where he developed a keen interest in mapping technology and where it can make a commercial impact. A key area of focus where Colm has authored content is Territory Management and how it can deliver meaningful customer results.

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eSpatial April Release Preview

Author image - Colm Kennyby Colm Kenny on

We're gearing up for a major release here at eSpatial in April and we wanted to give you a little preview of what's coming! We are constantly looking at ways to enhance our product and through our valuable customer feedback, we're proud to give you a quick look at our upcoming April release: 1) Territory Management Export your territories with MapBook Users will now be able to export their territory maps into a MapBook, which is essentially a booklet of your...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/espatial-april-release-preview

Mapping Use Case: Field Sales Organization

Author image - Colm Kennyby Colm Kenny on

Our last use case looked at how a retail organization was using mapping software to improve their business processes. This time were looking at a field sales team in the hospitality industry and how territory mapping helps improve their sales methods. Summary This month's case is looking at a field sales firm in a competitive market selling to hotels, restaurants, and the hospitality industry. As a seller of hospitality products, showcasing their products at trade-shows and organizing marketing events is hugely important in...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/field-sales-organization

12 Reasons Mapping Software is Essential for Sales Territory Management

Author image - Colm Kennyby Colm Kenny on

In previous blogs posts, we've talked about the what exactly territory management is and the benefits it can have for organizations. Today we will show you 12 reasons why territory mapping software is an essential part of territory management. Our insights into sales territory management have been formed through direct engagement with our users. Our territory mapping software is used daily by sales organizations around the world, ranging from global multi-billion dollar organizations, to small and medium enterprises. It has been designed...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/12-reasons-territory-mapping-software-is-essential-for-sales-territory-management

Australian Postcodes Available For Mapping Analysis

Author image - Colm Kennyby Colm Kenny on

Over the past few weeks, we've introduced numerous new datasets for our customers to use in our mapping software such as Three-Digit Zip codes and Congressional Data. The latest dataset we are making available for mapping analysis are Australian Postcodes. Australian Postcodes Like the US and the UK, Australian Postcodes are used to efficiently sort mail with the Australian postal service. All postcodes in Australia have four digits and are placed at the end of an Australian address. Australian postcodes are managed...

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  • Reading Time: 2 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/australian-postcodes-available-for-mapping-analysis

What is Sales Territory Management & Alignment?

Author image - Colm Kennyby Colm Kenny on

As organizations become more analytical and performance in today's data-intensive market, there has been a surge in sales organizations investing in Territory Management Software to enhance their sales performance. This means organizations are now looking for ways to make sales data easier to digest and gather insights such as market gap analysis and over-serviced territories. But what exactly is Sales Territory Management and Alignment? Firstly, we need to define a Sales Territory itself: What is a Sales Territory? A Sales...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/what-is-sales-territory-management-alignment

Three-Digit ZIP Codes Available For Mapping

Author image - Colm Kennyby Colm Kenny on

Thousands of our customers have been visualizing their business data and creating sales territories at different levels using various geographic and demographic values. One of the most common datasets used to create sales territories has been zip codes and we're happy to announce support for three-digit ZIP codes in our mapping software. Why are ZIP codes used for designing sales territories? ZIP codes are a system of postal codes used by the United States postal service, a basic ZIP code...

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https://www.espatial.com/articles/three-digit-zip-codes-available-for-mapping

114th US Congressional Districts Mapping Data Available

Author image - Colm Kennyby Colm Kenny on

Within eSpatial you can overlay your data with many of our pre-made boundary and demographic datasets which are listed in our Dataset Library. You can use these datasets in eSpatial maps and build and balance your territories on them. Using this data will help you gain valuable insights on your customer's location, target new markets, assign resources, and define your territories. What Are Datasets? When you sign up for an eSpatial account, you will find datasets pre-loaded into your library....

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https://www.espatial.com/articles/114th-us-congressional-districts-mapping-data-available

Why Mapping Your Data Matters

Author image - Colm Kennyby Colm Kenny on

With so much data today contained in CRMs and other data solutions software, you might ask, why mapping data matters at all? As discussed in a previous post, data is growing at a faster pace more than ever. Not long ago, before the abundance of CRMs and analytics software, finding quality data that you needed was difficult, as it was hard to gather. Now with the advancement of technology, it is much easier for organizations to obtain vast amounts of...

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  • Reading Time: 4 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/why-mapping-your-data-matters

Why You Need Data Visualization in 2016

Author image - Colm Kennyby Colm Kenny on

People love visuals, it's a natural thing. They are easier to comprehend and more appealing. Visuals are a huge part of everyday life, they entertain us, help us learn, communicate, and can make us feel emotions. So what better way to communicate your company's data with clients and colleagues? Data is the lifeblood of businesses and as it's volume and complexity grow exponentially, organizations can struggle to keep up and find themselves drowning in data. Amongst this sea of extensive...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/why-you-need-data-visualization-in-2016

Check out the new Styling Features available for eSpatial

Author image - Colm Kennyby Colm Kenny on
Article: New Styling Features featured image

Earlier today we released a brand new version of eSpatial which adds Advanced Labelling capabilities to our mapping software, making your maps stand out even more vibrantly! eSpatial's Mapping Software has always been powerful and fast, but now we're making it even easier to use with our latest update. Using our new Advanced Labelling, you can quickly design and label vibrant and elegant maps, making it easier than ever to visualize your data. This new update includes a host of new...

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https://www.espatial.com/articles/check-out-the-new-styling-features-available-for-espatial

The Importance of Route Optimization and Planning for Sales Teams

Author image - Colm Kennyby Colm Kenny on

In a previous post, we wrote about the importance of mapping software for field service management companies. In that blog, we looked at how thorough route optimization can save time and fuel. This is also important for sales teams who can invest a lot of time and resources to meet with clients in different territories. In today’s business world, organizations need to be cost-efficient, and for sales reps on the road, fuel and time are can be major costs. Route...

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  • Reading Time: 6 minutes
  • Videos: 1

https://www.espatial.com/articles/the-importance-of-route-optimization-and-planning-for-sales-teams

Mapping Software

Why it matters in field service management

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Field Service Management is the management of resources in the field encompassing a vast array of professions including; Engineers and technicians dispatched to fix gas utilities or maintain telecommunication cables, waste management trucks sent to collect garbage, or even healthcare personnel that provide in-home care for patients. Field Service Management companies provide people with essential support on a daily basis. Their job involves being in the field so it is important that they can have the correct information to be...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/mapping-software-for-field-service-management

5 Ways Data Visualization Can Improve Your Business

Author image - Colm Kennyby Colm Kenny on

Mapping software is one of the strongest Data Visualization tools available today. Maps tell stories, they can reveal trends and insights that cannot be seen in spreadsheets. In today's business world, there is an abundance of information and data. With technology today, the amount of data being created is growing exponentially as people and business are increasingly connecting online. Because of the massive amount of data available, businesses are becoming more number driven in the decisions they make and in...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/5-ways-data-visualization-can-improve-your-business

5 Ways Territory Management Can Increase Your Sales

Author image - Colm Kennyby Colm Kenny on

eSpatial Mapping Software visualizes your Sales Territories In this post, we'll highlight the five key ways it can increase your sales and the performance of your team. Territory mapping has always made sense. However for most organizations, it's a process of reviewing multiple spreadsheets of data or pinning notes to a printed graph. Poor territory management can be costly for an organization, time and money are wasted in administrative work and key insights can be missed leading to reduced or...

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  • Reading Time: 6 minutes

https://www.espatial.com/articles/5-ways-territory-management-can-increase-your-sales

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