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Colm Kenny

Digital Marketing Specialist - eSpatial

Colm Kenny has been working with eSpatial for over 3 years. A graduate of National University of Ireland in Galway, Colm spent many years working in commercial teams across the globe, where he developed a keen interest in mapping technology and where it can make a commercial impact. A key area of focus where Colm has authored content is Territory Management and how it can deliver meaningful customer results.

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Maximize Your Sales Team’s Time with Route Optimization

Author image - Colm Kennyby Colm Kenny on

Have you ever made plans to a visit a list of places and meet people, only to realize half way through the day that you won't get a chance get to half of them? Its one thing to not be able to meet friends because of a busy social calendar - But missing out on meeting potential clients is a different matter. Missing that meeting could affect your relationship with that client negatively, or result in losing a deal with a...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/maximize-your-sales-teams-time-with-route-optimization

Giving Your Data Context With Mapping

Author image - Colm Kennyby Colm Kenny on

Context is such an important factor of any decision making activities. When circumstances are taken out of context, things are misunderstood, mistakes are made, points may be missed, leading to costly decisions. Context can also provide crucial meaning for your business data. For example, hearing a company made a low profit this year may not seem like good news. However, if you knew the same company was in the red for the previous two years, it changes your perception. This is why context...

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  • Reading Time: 2 minutes

https://www.espatial.com/articles/giving-data-context-mapping

The July Update of eSpatial has been Released

Author image - Colm Kennyby Colm Kenny on

Our latest update has been released successfully! This weekend, our development team pushed through the our latest release of eSpatial, and with it a host of new features to help organizations of all sizes visualize and analyze business data. If you have logged into your account or signed up this week, you will begin to see the changes in your account, but if not, we have a full list of the changes below. Click the above map to see map...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/july-update-espatial-released

Printing Maps: eSpatial vs MapPoint

Author image - Colm Kennyby Colm Kenny on

In our last post, we talked about how exporting and presenting your data is an important factor in communicating your results with others important with others. If you still use MapPoint or have used MapPoint in the past, you will know the pains of trying to export and print maps. It can be cumbersome and it's easy to get lost in it's menus. For many MapPoint users, they looked for answers online. If you search online, you will find people having...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/printing-maps-espatial-vs-mappoint

How To Export Your Map Collections With MapBooks

Author image - Colm Kennyby Colm Kenny on

With eSpatial, we have always included the ability to export an image of your map in a high quality image or PDF. After all, mapping software is a data visualization tool for your organization, so it's important to be able to present your maps in a visual way to others. Exporting maps is easy and can be done in just a few clicks. However, when you have a large collection of maps in your Workspace or a sales territory with multiple...

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  • Reading Time: 2 minutes

https://www.espatial.com/articles/using-mapbooks-to-export-your-mapping-projects

Mapping for Business 101: Collaborating With Your Team

Author image - Colm Kennyby Colm Kenny on

At this stage of our guide to Mapping For Business, we've covered the basics such as setting up your data and defining goals, and more advanced topics like the different types of maps you can create and how you can analyze them. This week, we're going to look at collaborating with your team. Collaboration today doesn't just mean working with people across the room, now it can involve people across the country, or the world. Luckily, it's easier than ever...

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  • Reading Time: 4 minutes
  • Videos: 1

https://www.espatial.com/articles/collaboration-through-mapping-software

3 Tips For Presenting Data Visually

Author image - Colm Kennyby Colm Kenny on

We've all been in the situation before, in a meeting were someone is presenting the latest findings, bombarding you with numbers, data, and spreadsheets. Whether you are presenting to colleagues, managers, or to clients. Its important to be aware that most people process data in a similar way, and that's visually. Visual methods will help make your presentation stand out from others. Visualizing your data will help emphasize your points and help your audience's understanding of the information presented and should be used...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/3-tips-presenting-visualized-data

How To Quickly Create Territory Maps

Author image - Colm Kennyby Colm Kenny on

One of the biggest benefits organizations get from our mapping software it's advanced Territory Mapping functionality that can help your business balance and align sales territories more effectively. Balanced sales territories are an important factor of an efficient sales team. If a sales person's territory is too big or if their workload is too heavy, they cannot effectively cover all customers and prospects. Likewise, a territory that is too small can lead to under utilized sales resources. Poorly managed sales...

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  • Reading Time: 12 minutes
  • Videos: 2

https://www.espatial.com/articles/how-to-quickly-create-territory-maps

Mapping For Business 101: Setting Goals & Preparing Your Data

Author image - Colm Kennyby Colm Kenny on

Last week we talked about the reasons your business should use mapping software and how mapping for business can lead to success. This week, we'll talk about the type of data that you can map and how best to prepare it for mapping software. With mapping software like ours, you can upload any type of data so long as it contains location information. You might be thinking that a lot of your data might not be suited for maps, but you...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/mapping-for-business-101-setting-goals-preparing-data

Mapping For Business 101

An introduction to mapping software

Author image - Colm Kennyby Colm Kenny on

At eSpatial, we work with thousands of organizations from a range of different industries to help them visualize and analyze their business data. By doing so, we've become quite good at helping businesses get the most from their data and we want to help pass that knowledge onto you. Over the next few weeks we will bring you a comprehensive guide to mapping for business - no matter the type or industry - from gathering your data, setting goals, creating maps,...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/mapping-for-business-101-introduction-mapping-software

Using Radius Maps for Site Selection

Author image - Colm Kennyby Colm Kenny on

Why use Radius Maps with eSpatial? Determining the location of your business comes down to location, location, location. But finding the ideal location for a business is often a case of easier said than done. Site selection for your business is one of the most important decisions that you can make. This generally requires a lot of research into many different variables such as where your customers are, who they are, and their demographic characteristics, such as income, age, etc. Taking the time...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/using-radius-maps-for-site-selection

7 Benefits of Cloud Based Mapping Software

Author image - Colm Kennyby Colm Kenny on

Modern cloud-based mapping software is no longer physically confined to specific desktops and can be accessed almost anywhere. This can empower your organization - no matter what size it is - to become more competitive and increase productivity. We've had hundreds of people come to us who had previously used desktop mapping solutions such as MapPoint. Our cloud based mapping software presented them with the opportunity for their organization to upgrade their solution to a more modern cloud-based service that would...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/7-benefits-cloud-based-mapping-software

Our latest version of eSpatial has been released!

Author image - Colm Kennyby Colm Kenny on

As mentioned in a previous post, this month sees the launch of our latest release of eSpatial and we're delighted to announce that the upgrade went through last weekend successfully. We're continuously updating our software to accommodate the needs of organizations of all sizes in today's fast-paced and connected world. We've added a host of new features to help you and your team manage sales territories more effectively, delegate responsibility, and collaborate together. If you've logged in this week, you...

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  • Reading Time: 6 minutes
  • Videos: 1

https://www.espatial.com/articles/espatial-has-been-upgraded

5 Reasons Why You Need To Move From MapPoint

Author image - Colm Kennyby Colm Kenny on

In July 2015, Microsoft ceased development, updates, and support of MapPoint. Since then thousands of organizations have already made the move from MapPoint and transitioned to a new provider. As time goes on, the data in MapPoint will become more and more obsolete. Similar to how an outdated sat nav can lead you to a wrong destination, an outdated data mapping solution can lead your business to inaccurate decisions that can cost your organization time and money. But that’s not...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/5-reasons-why-you-need-to-move-from-mappoint

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