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Colm Kenny

Digital Marketing Specialist - eSpatial

Colm Kenny worked with eSpatial for more than three years. A graduate of National University of Ireland in Galway, Colm spent many years working in commercial teams across the globe, where he developed a keen interest in mapping technology and where it can make a commercial impact.

3 Tips For Presenting Data Visually

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We've all been in the situation before, in a meeting were someone is presenting the latest findings, bombarding you with numbers, data and spreadsheets. Whether you're presenting to colleagues, managers or clients, visuals will help make your presentation stand out. Visualizing your data helps emphasize your points so your audience understands the information. Visual information is easy to digest, and when combined with your words, can appeal to more than one sense simultaneously. Below are three tips to help you...

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https://www.espatial.com/articles/3-tips-presenting-visualized-data

How To Quickly Create Territory Maps

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One of the biggest benefits organizations get from our mapping software is its advanced Territory Mapping functionality that can help your business balance and align sales territories more effectively. Balanced sales territories are an important factor of an efficient sales team. If a sales person's territory is too big or if their workload is too heavy, they cannot effectively cover all customers and prospects. Likewise, a territory that is too small can lead to under utilized sales resources. Poorly managed...

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  • Reading Time: 12 minutes
  • Videos: 2

https://www.espatial.com/articles/how-to-quickly-create-territory-maps

Mapping For Business 101: Setting Goals & Preparing Your Data

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With mapping software like ours, you can upload any type of data so long as it contains location information. You might be thinking that a lot of your data might not be suited for maps, but you would be surprised how much of your organization's data is location based. Your customer and contacts database likely contains thousands of addresses or shipping addresses, same for your suppliers. If you have more than one store or office, all of that information will...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/mapping-for-business-101-setting-goals-preparing-data

Using Radius Maps for Site Selection

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Why use Radius Maps with eSpatial? Determining the location of your business comes down to location, location, location. But finding the ideal location for a business is often a case of easier said than done. Site selection for your business is one of the most important decisions that you can make. This generally requires a lot of research into many different variables such as where your customers are, who they are, and their demographic characteristics, such as income, age, etc. Taking the time...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/using-radius-maps-for-site-selection

7 Benefits of Cloud Based Mapping Software

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Modern cloud-based mapping software is no longer physically confined to specific desktops and can be accessed almost anywhere. This can empower your organization - no matter what size it is - to become more competitive and increase productivity. We've had hundreds of people come to us who had previously used desktop mapping solutions such as MapPoint. Our cloud based mapping software presented them with the opportunity for their organization to upgrade their solution to a more modern cloud-based service that would...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/7-benefits-cloud-based-mapping-software

Our latest version of eSpatial has been released!

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This month sees the launch of our latest release of eSpatial and we're delighted to announce that the upgrade went through last weekend successfully. We're continuously updating our software to accommodate the needs of organizations of all sizes in today's fast-paced and connected world. We've added a host of new features to help you and your team manage sales territories more effectively, delegate responsibility, and collaborate together. If you've logged in this week, you may have already seen some of...

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  • Reading Time: 6 minutes
  • Videos: 1

https://www.espatial.com/articles/espatial-has-been-upgraded

5 Reasons Why You Need To Move From MapPoint

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In July 2015, Microsoft ceased development, updates, and support of MapPoint. Since then thousands of organizations have already made the move from MapPoint and transitioned to a new provider. As time goes on, the data in MapPoint will become more and more obsolete. Similar to how an outdated sat nav can lead you to a wrong destination, an outdated data mapping solution can lead your business to inaccurate decisions that can cost your organization time and money. But that’s not...

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https://www.espatial.com/articles/5-reasons-why-you-need-to-move-from-mappoint

Mapping Use Case: Field Sales Organization

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Our last use case looked at how a retail organization was using mapping software to improve their business processes. This time we're looking at a field sales team in the hospitality industry and how territory mapping helps improve their sales methods. Summary This month, we're looking at a field sales firm in a competitive market selling to hotels, restaurants and the hospitality industry. Let's call them Company X. As a seller of hospitality products, Company X needs to showcase their...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/field-sales-organization

12 Reasons Mapping Software is Essential for Sales Territory Management

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In previous blogs posts, we've talked about the what exactly territory management is and the benefits it can have for organizations. Today, we'll show you 12 reasons why territory mapping software is an essential part of territory management. Our insights into sales territory management have been formed through direct engagement with our users. Our territory mapping software is used daily by sales organizations around the world, ranging from global multi-billion dollar organizations to small and medium enterprises. eSpatial has been...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/12-reasons-territory-mapping-software-is-essential-for-sales-territory-management

Australian Postcodes Available For Mapping Analysis

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Over the past few weeks, we've introduced numerous new datasets for our customers to use in our mapping software such as Three-Digit Zip codes and Congressional Data. The latest dataset we are making available for mapping analysis are Australian Postcodes. Australian Postcodes Like the US and the UK, Australian Postcodes are used to efficiently sort mail with the Australian postal service. All postcodes in Australia have four digits and are placed at the end of an Australian address. Australian postcodes are managed...

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  • Reading Time: 2 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/australian-postcodes-available-for-mapping-analysis

What is Sales Territory Management & Alignment?

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As businesses have become more data driven, they've invested more in territory management software to enhance their sales performance. This trend shows that businesses are looking for ways to make sales data easier to digest. They want to be able to manage and align territories, analyze the information and gather insights about market gaps and resources levels. But what exactly is sales territory management and alignment? Firstly, we need to define a sales territory. What is a sales territory? A sales...

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https://www.espatial.com/articles/what-is-sales-territory-management-alignment

Three-Digit ZIP Codes Available For Mapping

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Thousands of our customers have been visualizing their business data and creating sales territories at different levels using various geographic and demographic values. One of the most common datasets used to create sales territories has been ZIP codes, and we're happy to announce support for three-digit ZIP codes in our mapping software. Why are ZIP codes used for designing sales territories? ZIP codes are five-digit numbers that designate an area for the United States Postal Service. While they were originally...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/three-digit-zip-codes-available-for-mapping

114th US Congressional Districts Mapping Data Available

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Within eSpatial you can overlay your data with many of our pre-made boundary and demographic datasets which are listed in our Dataset Library. You can use these datasets in eSpatial maps and build and balance your territories on them. Using this data will help you gain valuable insights on your customer's location, target new markets, assign resources, and define your territories. What Are Datasets? When you sign up for an eSpatial account, you will find datasets pre-loaded into your library....

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https://www.espatial.com/articles/114th-us-congressional-districts-mapping-data-available

Why Mapping Your Data Matters

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With so much data today contained in CRMs and other data solutions software, you might ask, why mapping data matters at all? As discussed in a previous post, data is growing faster ever. Not long ago, before the abundance of CRMs and analytics software, finding quality data was difficult, as it was hard to gather. Now, with the advancement of technology, it's much easier for organizations to quickly obtain vast amounts of data. However, finding that quality data can still...

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  • Reading Time: 4 minutes
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https://www.espatial.com/articles/why-mapping-your-data-matters

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