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Colm Kenny

Digital Marketing Specialist

Colm Kenny has been working with eSpatial for over 3 years. A graduate of National University of Ireland in Galway, Colm spent many years working in commercial teams across the globe, where he developed a keen interest in mapping technology and where it can make a commercial impact. A key area of focus is Territory Management and how it can deliver meaningful customer results.

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5 Ways Organizations Use Heat Maps

Author image - Colm Kennyby Colm Kenny on

Heat maps are probably one of the most common types of mapping analysis undertaken by eSpatial customers. Whether you have a knowledge of data visualization or not, most people are familiar with Heat Maps in some shape or form. They're one of the first types of analysis that comes to mind when one thinks of mapping data. However, heat maps are not simply just a method for visualizing data, the real benefit comes from understanding the data being presented. After...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/5-ways-organizations-use-heat-maps

Zoho Reports Integration for eSpatial is coming soon

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Transform your Zoho Reports into vibrant and interactive maps with eSpatial Mapping Software. Analyzing and reporting on sales is an important part of any sales manager's job. Knowing who is performing and where at all times is key to the success of your business. The most time-consuming element of this is analyzing your data and trying to understand it. To help with this, we are delighted to announce that the next integration we have planned for eSpatial is for Zoho...

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https://www.espatial.com/articles/zoho-reports-integration-espatial-coming-soon

How Mapping Software Will Revolutionize Your Sales Performance

Author image - Colm Kennyby Colm Kenny on

Successful Sales Managers today care about two things, how can they increase revenue and how to make the most with the resources they have. But, one of the most valuable resources you have as a Sales Manager is your sales data. The problem is trying to interpret the massive amounts of data you have accumulated can be a grueling task. However, this data can be the key to revolutionizing your sales process and increasing your revenue. Mapping software will help...

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https://www.espatial.com/articles/how-mapping-software-will-revolutionize-your-sales-performance

The October Update of eSpatial has been Released

Author image - Colm Kennyby Colm Kenny on

Over the weekend, there was a new release of eSpatial, adding more new features which will help make visualizing your business data faster and easier. The changes in this release are driven by feedback from our customers and we are sure that they will make your mapping experience easier. If you have logged in today, you may have already discovered some of these new changes yourself. But if not, the changes in this feature update are listed below: 1. Optimized...

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https://www.espatial.com/articles/october-update-of-espatial-has-been-released

Choosing eSpatial as a MapPoint Alternative

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Microsoft MapPoint ceased development in 2014, which means if you're still using it today, you are using an outdated product that hasn't been updated in over two years. Using outdated software like this can be incredibly risky for your organization. If something goes wrong, there is no support available and no back-up available online. But that shouldn't stop you from mapping. eSpatial is the perfect alternative to MapPoint, allowing you to transform data from your CRM and spreadsheets into visualized...

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https://www.espatial.com/articles/cloud-software-over-mappoint

Connect your Sales Team to their Customers with Maps

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Keeping a sales team motivated can difficult. Sales teams start the month firing on all cylinders, but can lose momentum as the end of the month and targets loom near. This can be symptom of the sales team becoming disconnected from their goals. What goals do sales reps care about? Achieving sales targets and earning commission, but the problem can be connecting your sales team to these goals in a unique way that provokes a meaningful motivation. Sales teams need to...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/connect-sales-team-customers-maps

How To Quickly Add A Territory To Your Map

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Territory Management is one of the most popular uses of eSpatial for our users. Thousands of businesses use our Territory Management software daily to improve lead development, balance the workloads of their sales teams, and maximizing their organization's profits. Territory Management software ensures efficient coverage of sales territories, increasing responsiveness to emerging trends, and empowers your sales team. We've helped countless sales organizations achieve success with Territory Management, you can learn more about the benefits of Territory Management in a previous post....

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https://www.espatial.com/articles/how-to-quickly-add-a-territory-to-your-map

Collaboration Through eSpatial

A mappoint alternative

Author image - Colm Kennyby Colm Kenny on

When looking for a MapPoint alternative, a cloud based alternative is crucial. We've worked on the collaborative aspects of our mapping solution to make sure it can meet the demands of businesses today. Collaboration is an important part of any team. Working together seamlessly speeds up processes and leads to greater results. To ensure your team is working together in the best possible way, you need to have the best tools available to facilitate it. For users of MapPoint, collaboration...

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  • Videos: 1

https://www.espatial.com/articles/collaboration-espatial-mappoint-alternative

Show Your Customers The Big Picture With Embedded Maps

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We've talked before about how sharing your maps can lead to increased traffic, faster decision-making, and greater collaboration. But another way of sharing your maps is by embedding them directly on to your website. Help your customers see the bigger picture By embedding your map onto to your website your can immediately show your visitors an easy to comprehend visualization of the scale of your business. For example, it can be as simple as showing where your store's are located...

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  • Reading Time: 3 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/show-customers-big-picture-embedded-maps

5 Reasons You Should Share A Map

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You've turned your business data into a beautiful visualization on a map, so why keep it to yourself? With eSpatial it's easy to share your mapping masterpieces with both publicly with the world and privately with colleagues. The map you share is your completed work, there are a number of ways that you can decide what someone sees when you share maps. For example, on a single eSpatial map you can filter data in a variety of ways, or turn ON...

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https://www.espatial.com/articles/why-share-a-map

Countries With The Most Olympic Medals

Visualized on a map

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Which country is the most successful at the Olympic Games? Find out in our Olympic regional heat map! We've talked before about how visualizing your business data can help discover insights or capture your audience's attention. This week, we thought we would show you how this can extend to all types of data. When searching online for Olympic medal lists, you will be met with endless lists and graphs from multiple sources. Like spreadsheets, this can be a dull way...

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  • Reading Time: 2 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/countries-olympic-medals-visualized-map

Using Supplementary Data To Gain Key Insights

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To truly realize the full potential of your data, you need to combine it with different supplementary data. At eSpatial we provide a vast library of helpful supplementary data such as census and boundary information to help you make the most from your analysis. This data can be added directly to your map or combined with your own data to drive decisions and find the most lucrative markets. Supplementary information such as demographic data enhances the quality of analysis run by...

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https://www.espatial.com/articles/using-supplementary-data-to-gain-key-insights

Maximize Your Sales Team’s Time with Route Optimization

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Have you ever made plans to a visit a list of places and meet people, only to realize half way through the day that you won't get a chance get to half of them? Its one thing to not be able to meet friends because of a busy social calendar - But missing out on meeting potential clients is a different matter. Missing that meeting could affect your relationship with that client negatively, or result in losing a deal with a...

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https://www.espatial.com/articles/maximize-your-sales-teams-time-with-route-optimization

Giving Your Data Context With Mapping

Author image - Colm Kennyby Colm Kenny on

Context is such an important factor of any decision making activities. When circumstances are taken out of context, things are misunderstood, mistakes are made, points may be missed, leading to costly decisions. Context can also provide crucial meaning for your business data. For example, hearing a company made a low profit this year may not seem like good news. However, if you knew the same company was in the red for the previous two years, it changes your perception. This is why context...

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https://www.espatial.com/articles/giving-data-context-mapping

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