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Colm Kenny

Digital Marketing Specialist - eSpatial

Colm Kenny has been working with eSpatial for over 3 years. A graduate of National University of Ireland in Galway, Colm spent many years working in commercial teams across the globe, where he developed a keen interest in mapping technology and where it can make a commercial impact. A key area of focus where Colm has authored content is Territory Management and how it can deliver meaningful customer results.

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What We’ve Helped Customers Achieve Through Effective Territory Management

Author image - Colm Kennyby Colm Kenny on

Throughout this blog, we've talked a lot about how effective territory management can benefit your sales team and even what to look for in a when searching for the best territory management software out there. But today, I'm going to show you three real examples of our customers who have used our Territory Manager to address key challenges and achieve success in their organizations. After all it's easy to talk about the benefits, but the proof is seeing real results:...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/what-weve-helped-customers-achieve-through-effective-territory-management

3 Ways Field Sales Teams Can Prospect More Effectively

Author image - Colm Kennyby Colm Kenny on

Is your field sales team struggling to meet its target? The reason could be the process for prospecting is just not working. Many sales managers have a team of field reps operating in the field and at the end of every quarter their numbers come in, they may just hit their target however there is a feeling that they can be doing so much more. They're just not prospecting good enough. They aren't taking advantage of the high potential leads,...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/3-ways-field-sales-teams-can-prospect-more-effectively

5 Common Mistakes of Field Sales Teams

Author image - Colm Kennyby Colm Kenny on

In most cases, common mistakes in the sales process of an organization can be quickly identified and fixed relatively quickly by a keen sales manager. However, this is mainly the case with an inside sales team, working closely together in an office environment. An outside field sales team is a very different case. Running a field sales team is no easy task. For a field sales manager, it can be a challenging process, you must give your team a lot...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/5-common-mistakes-of-field-sales-teams

5 Ways Organizations Use Heat Maps

Author image - Colm Kennyby Colm Kenny on

Heat maps are probably one of the most common types of mapping analysis undertaken by eSpatial customers. Whether you have a knowledge of data visualization or not, most people are familiar with Heat Maps in some shape or form. They're one of the first types of analysis that comes to mind when one thinks of mapping data. However, heat maps are not simply just a method for visualizing data, the real benefit comes from understanding the data being presented. After...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/5-ways-organizations-use-heat-maps

How Mapping Software Will Revolutionize Your Sales Performance

Author image - Colm Kennyby Colm Kenny on
Article: How Mapping Software Will Revolutionize Your Sales Performance

Successful Sales Managers today care about two things, how can they increase revenue and how to make the most with the resources they have. But, one of the most valuable resources you have as a Sales Manager is your sales data. The problem is trying to interpret the massive amounts of data you have accumulated can be a grueling task. However, this data can be the key to revolutionizing your sales process and increasing your revenue. Mapping software will help...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/how-mapping-software-will-revolutionize-your-sales-performance

The October Update of eSpatial has been Released

Author image - Colm Kennyby Colm Kenny on

Over the weekend, there was a new release of eSpatial, adding more new features which will help make visualizing your business data faster and easier. The changes in this release are driven by feedback from our customers and we are sure that they will make your mapping experience easier. If you have logged in today, you may have already discovered some of these new changes yourself. But if not, the changes in this feature update are listed below: 1. Optimized...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/october-update-of-espatial-has-been-released

Choosing eSpatial as a MapPoint Alternative

Author image - Colm Kennyby Colm Kenny on

Microsoft MapPoint ceased development in 2014, which means if you're still using it today, you are using an outdated product that hasn't been updated in over two years. Using outdated software like this can be incredibly risky for your organization. If something goes wrong, there is no support available and no back-up available online. But that shouldn't stop you from mapping. eSpatial is the perfect alternative to MapPoint, allowing you to transform data from your CRM and spreadsheets into visualized...

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https://www.espatial.com/articles/cloud-software-over-mappoint

Connect your Sales Team to their Customers with Maps

Author image - Colm Kennyby Colm Kenny on

Keeping a sales team motivated can difficult. Sales teams start the month firing on all cylinders, but can lose momentum as the end of the month and targets loom near. This can be symptom of the sales team becoming disconnected from their goals. What goals do sales reps care about? Achieving sales targets and earning commission, but the problem can be connecting your sales team to these goals in a unique way that provokes a meaningful motivation. Sales teams need to...

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https://www.espatial.com/articles/connect-sales-team-customers-maps

How To Quickly Add A Territory To Your Map

Author image - Colm Kennyby Colm Kenny on

Territory Management is one of the most popular uses of eSpatial for our users. Thousands of businesses use our Territory Management software daily to improve lead development, balance the workloads of their sales teams, and maximizing their organization's profits. Territory Management software ensures efficient coverage of sales territories, increasing responsiveness to emerging trends, and empowers your sales team. We've helped countless sales organizations achieve success with Territory Management, you can learn more about the benefits of Territory Management in a previous post....

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https://www.espatial.com/articles/how-to-quickly-add-a-territory-to-your-map

Collaboration Through eSpatial

A mappoint alternative

Author image - Colm Kennyby Colm Kenny on

When looking for a MapPoint alternative, a cloud based alternative is crucial. We've worked on the collaborative aspects of our mapping solution to make sure it can meet the demands of businesses today. Collaboration is an important part of any team. Working together seamlessly speeds up processes and leads to greater results. To ensure your team is working together in the best possible way, you need to have the best tools available to facilitate it. For users of MapPoint, collaboration...

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  • Reading Time: 4 minutes
  • Videos: 1

https://www.espatial.com/articles/collaboration-espatial-mappoint-alternative

Show Your Customers The Big Picture With Embedded Maps

Author image - Colm Kennyby Colm Kenny on

We've talked before about how sharing your maps can lead to increased traffic, faster decision-making, and greater collaboration. But another way of sharing your maps is by embedding them directly on to your website. Help your customers see the bigger picture By embedding your map onto to your website your can immediately show your visitors an easy to comprehend visualization of the scale of your business. For example, it can be as simple as showing where your store's are located...

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  • Reading Time: 3 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/show-customers-big-picture-embedded-maps

5 Reasons You Should Share A Map

Author image - Colm Kennyby Colm Kenny on

You've turned your business data into a beautiful visualization on a map, so why keep it to yourself? With eSpatial it's easy to share your mapping masterpieces with both publicly with the world and privately with colleagues. The map you share is your completed work, there are a number of ways that you can decide what someone sees when you share maps. For example, on a single eSpatial map you can filter data in a variety of ways, or turn ON...

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https://www.espatial.com/articles/why-share-a-map

Countries With The Most Olympic Medals

Visualized on a map

Author image - Colm Kennyby Colm Kenny on

Which country is the most successful at the Olympic Games? Find out in our Olympic regional heat map! We've talked before about how visualizing your business data can help discover insights or capture your audience's attention. This week, we thought we would show you how this can extend to all types of data. When searching online for Olympic medal lists, you will be met with endless lists and graphs from multiple sources. Like spreadsheets, this can be a dull way...

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  • Reading Time: 2 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/countries-olympic-medals-visualized-map

Using Supplementary Data To Gain Key Insights

Author image - Colm Kennyby Colm Kenny on

To truly realize the full potential of your data, you need to combine it with different supplementary data. At eSpatial we provide a vast library of helpful supplementary data such as census and boundary information to help you make the most from your analysis. This data can be added directly to your map or combined with your own data to drive decisions and find the most lucrative markets. Supplementary information such as demographic data enhances the quality of analysis run by...

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https://www.espatial.com/articles/using-supplementary-data-to-gain-key-insights

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