In this post, we’ll highlight the five key ways it can increase your sales and the performance of your team.
Territory mapping has always made sense. However for most organizations, it’s a process of reviewing multiple spreadsheets of data or pinning notes to a printed graph. Poor territory management can be costly for an organization, time and money are wasted in administrative work and key insights can be missed leading to reduced or lost sales.
But thanks to improvements in technology, territory management has become easier than ever before with eSpatial Mapping Software. Visualizing your sales territory data on eSpatial’s Territory Management Software can allow you to turn your excel data in vibrant maps showcasing your sales territories enabling your business to develop a comprehensive sales strategy.
But how does territory mapping help improve your sales and the performance of your sales team? Check out the five major reasons below:
1. Coverage & Insights through Data Visualization
Visual content is faster and easier for a person’s brain to understand than textual information. Sales teams should take note of this considering that almost 90 percent of all information that comes to the brain is visual. It’s also been proven that managers who use visual data tools are 28% more likely to find opportune information than those who rely solely on traditional reporting and spreadsheets. Visualizing sales territories on a map by presenting your data from Excel and spreadsheets onto an interactive map, you can quickly optimize and picture your data allowing you to uncover visual insights and make more informed business decisions. How many customers in a territory? What areas are not being serviced adequately? Are there gaps in your coverage? All of these questions and more can be answered quickly with easily with Mapping Software, no more staring at rows and rows on a spreadsheet.
2. Create Hierarchies to match your Sales Team’s Structure
Create hierarchies in your territory maps to match the hierarchal levels in your company. Using territorial hierarchy is a big advantage as territories provide more flexibility over data visibility and sharing between managers and teams. Each member of the sales department, from the Sales Rep to the Regional Manager can quickly see and manage the territory they are responsible for. For example, the Sales Rep may only see their own territory in a city suburb, the Regional Manager can see all of their Sales Reps territories across a city, while the National Sales Manager can see all the territories in the country. The benefit of this is that each Sales Rep can only see the territory they are responsible for, allowing them to focus on the market they are responsible for and simplify the sharing of data up and down the managerial chain.
3. Territory Balancing & Realignment
With your territories visualized on a map, you can get an instant picture of the sales team’s distribution of work across territories. Depending on the market condition, the activities and resources of your team, their objectives and the insights gained from visualizing your spreadsheet data, you may want to balance assigned territories according to the value that they represent, the volume of customers, opportunities, leads, or even the size of the territory itself. You can even use a combination of these factors. Balanced territories are proven to be effective and efficient, allowing you to get the most from your sales team. eSpatial makes it easy to edit and balance territories, our software also saves territories as boundary datasets, if one territory map changes, the changes are automatically applied to all maps that you have applied that dataset to. Balanced territories can lead to a more resourceful sales team and to more lucrative leads.
4. Ease of Use & Accessibility
eSpatial Territory Management Software has been designed with ease of use in mind. It can be accessed anytime and anywhere on internet connected devices such as PCs, Macs, iPhones and Android devices. There is no complex installation process or special plug-ins required. All you need is an up-to-date internet browser and you can turn your Excel data into map in seconds. Our system will automatically detect location data in your spreadsheets. Once you have your territories mapped, you can effortlessly zoom in and out of sales territories, edit, filter, and realign territories to your liking quickly and easily saving you hours of administrative work giving you more time on making sales. Visualizing your territories can also allow you to optimize the travel time and cost for your sales reps in the field, as well as calculate the best routes that will minimize the time and distance required meet your clients and accounts. If you do need any help getting started or with territory management, eSpatial also provide live support through chat and even offer training to help you or your team, along with video tutorials and ebooks designed to walk you through our system in an easy step by step process.
5. Reporting & Analytics
With your Sales Territory data visualized on a map, you can take advantage of the several different performance report options available to you. eSpatial lets you aggregate the data plotted on a map to get a consolidated view of performances. Segment and filter data, isolating sales of above or below a specific value. Use census and other demographic datasets to reveal the age, gender, or population per zip code to help you find your target market. Each member of the sales team can create reports and analyze their own territories that they are responsible for; they can then share data maps and reports with colleagues and managers securely.
While these are five key benefits, there are many more you can discover, including increased employee morale! As our territory management software increases mapping precision, your business will experience larger sales with less stress, increased performance, and efficiency. Thousands of organizations from a range of different industries are already using our Territory management software to boost their sales and reduces costs. You can see what they think it here.
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Find out how Territory Management can help improve your sales
The best way of finding the benefits of mapping software for your organization is to try it out for yourself