We’ve all been in the situation before, in a meeting were someone is presenting the latest findings, bombarding you with numbers, data, and spreadsheets.
Whether you are presenting to colleagues, managers, or to clients. Its important to be aware that most people process data in a similar way, and that’s visually. Visual methods will help make your presentation stand out from others. Visualizing your data will help emphasize your points and help your audience’s understanding of the information presented and should be used to reinforce your message. Visual information is easier to digest, and when combined with your words, you can appeal to more than one sense simultaneously. Below are three tips to help you present visualized data in the best way:
1. Choose the right type of visualization
When presenting your data, it’s important to choose the correct type of medium to present in. There are many types of visual mediums to choose from, graphs, charts, pictures, and of course, maps! The type of data you have will dictate this, for example maps are a fantastic way to visualize any information that contains location data.
The above map shows the four sales territories of a sales team throughout the United States. Instead of presenting a boring spreadsheet of names and number in a meeting, a visual map like this quickly gives the audience a clear understanding of who is responsible for each territory. However, we can do better than this.
2. Keep it Simple, Less Is More
As said above, it’s proven that visuals can help people comprehend information easier. But too many elements can still detract from it. Overloading your work with too fancy elements such as too many labels, fancy drop shadows, pop ups, or flashy images can distract your audience.
Creating the perfect visualization can be a case of less is more. Let’s look at the sales territory map again, this time, adding some styling’s to making it more clearer:
Already this makes the map and who is responsible for each territory easier to understand. You don’t need to be a graphic designer to create these types of visualization; you can do this in a matter of minutes
3. Use Design Elements
While it’s important to keep things simple, you still want to make your visualized look nice. Design elements should be used to to get the attention of your audience and keep them glued to your data. Simple design elements such as a complementing color scheme or even your organization’s color scheme for your visualizations. Great design elements can make your information stand out. Other design options that could be included implementing color schemes can make the most important information “pop” or keep your story flowing. Bold font or vary font and image sizes to display pertinent data. There are many design elements you can add to your visualizations that enhance your data and message, while still keeping things simple.
We’ve added some more design elements to our map, making it stand out more. Removing elements such as the text from the map and changing the base map gives our visualized data more life.
Visualizing your data in this way is not a daunting task, the above maps were created in minutes with our mapping software. They only scratch the surface of whats possible when visualizing your data.
There are many types of ways you can utilize them to help you
Create eye catching visualizations today