5 Heat Maps for Understanding Retail Data
Understanding retail sales data is a difficult and complicated task in the era of 'Big Data'. It's all too easy to get lost in reams of Excel spreadsheets and miss the big picture or the golden nugget you were looking for. Specialty roles and consulting firms have been born out of the need to understand the plight of large volume retail sales data. But we can make this simple. Here at eSpatial, we've helped many retail giants such as Gamestop...
Category:
- Market Analysis
- Reading Time: 4 minutes
https://www.espatial.com/articles/5-heat-maps-for-understanding-retail-data
Make Your Heat Map Stand Out
One of the most commonly used features offered by eSpatial is Heat Maps, it's a great tool for showing data densities / groupings on a map, e.g. A heat map showing population densities would likely employ darker shades of color to represent higher population densities and lighter colors to represent lower population densities. There are two types of heat maps: Hot Spot Heat Map Regional (Choropleth) Heat Map The main use of heat maps is to help your...
Category:
- Features / Functionality
- Reading Time: 2 minutes
https://www.espatial.com/articles/make-your-heat-map-stand-out
Q4 2018 Release Is Here!
2018 has been a year of significant product releases including our new Salesforce application and mobile solution for iOS and Android devices. We're thrilled to announce our Q4 release this November. The updates and improvements to eSpatial mapping software in this release are centered around ease of use for our customers. We have compiled all the feedback we've received about how to make eSpatial the most user-friendly product in the market! This has resulted in no less than 15 new...
Category:
- Announcement
- Reading Time: 7 minutes
https://www.espatial.com/articles/q4-2018-release-is-here
5 Ways Organizations Use Heat Maps
Heat maps are probably one of the most common types of mapping analysis undertaken by eSpatial customers. Whether you have a knowledge of data visualization or not, most people are familiar with Heat Maps in some shape or form. They're one of the first types of analysis that comes to mind when one thinks of mapping data. However, heat maps are not simply just a method for visualizing data, the real benefit comes from understanding the data being presented. After...
Category:
- Market Analysis
- Reading Time: 5 minutes
https://www.espatial.com/articles/5-ways-organizations-use-heat-maps
4 Crucial Sales Questions Answered By Heat Maps
One of the reasons that many of our customers choose eSpatial is for sales heat maps. I wanted to share a few of the common times when this type of map can be particularly helpful. Below are the four most common questions that sales teams are answering using heat maps. Q1. Where are Our Profits Being Generated? It is crucial for any company to understand where they are generating their profits. Heat maps are a wonderful way to demonstrate where...
Category:
- Sales Performance Analysis
- Reading Time: 4 minutes
https://www.espatial.com/articles/4-crucial-sales-questions-answered-by-heat-maps