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How to do customer relationship mapping

6 fail-safe steps

by Daniel Boshell on

It's a given: it's cheaper to retain existing customers than to win new ones. So keep those customers happy! Customer relationship mapping is about keeping track of customer responses to your product or service. By doing this, you can deal with problemsĀ  quickly and effectively. Here's what we recommend in eSpatial: 1. Give customers a means to provide feedback Set up a form in your website that allows customers to rate or comment on your product or service. Alternatively, send...

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  • Reading Time: 2 minutes

https://www.espatial.com/articles/customer-relationship-mapping

Recruiters, where are your candidates?

Author image - Ivan Stojanovicby Ivan Stojanovic on

Why would you want to see a map with the candidates locations? There are several benefits to visualizingĀ candidates locations - on a map - of people applying for your jobs. If you ask yourself the following questions, you will quickly discover the advantages of mapping candidates: 1. Where do people who apply live? 2. Where do my current employees live? 3. (Not a question, but an insight!) If you convert questions 1 & 2 into layers of data, you can...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/recruiters-where-are-your-candidates

How to create a map with pins

Author image - Niamh O'Dohertyby Niamh O'Doherty on

Is your data failing to get the attention it deserves? Then why not create a pin map with free-to-use eSpatial? You can create a FREE shareable interactive map like the one below - in minutes. Click on the above map to interact with it. To go full-screen, click here. It's easy to create a map with pins using eSpatial. Step-by-step pin map creation 1. Ensure your Excel spreadsheet data file (containing the information you want to plot) has a location...

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  • Reading Time: 2 minutes
  • Interactive Maps: 1

https://www.espatial.com/articles/create-a-map-with-pins

How to locate a target market

Author image - Jenny Kellyby Jenny Kelly on

Not knowing the location of your target market is like doing business blindfolded. Not only does determining the location of your market allow you to reach out to your target customers, it also allows you to spend your marketing time and resources more effectively. How eSpatial mapping software helps clients locate a target market eSpatial provides demographic datasets within your account. These can help create reports and, more importantly, reveal the location of your target market. For a full list...

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https://www.espatial.com/articles/how-to-locate-a-target-market

Mapping software for Mac

What apple maps can’t do!

Author image - Patrick Butlerby Patrick Butler on

This article was last updated February 2015 Mac users have had Apple Maps on their machines since the launch of OSX Mavericks in 2013, but it is not a business mapping tool. For consumers rather than business users Like Google Maps, Apple Maps will certainly help you find places you want to go and also provide directions on how to get there. However, it will not allow you to upload data or plot it on a map (not to mention...

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  • Reading Time: 3 minutes

https://www.espatial.com/articles/mapping-software-for-mac

Why a map is better than an Excel spreadsheet

Author image - Kevin McDonaldby Kevin McDonald on

Why a map is better than an Excel spreadsheet When I think of eSpatial - perhaps because of my GIS training - I tend to see it in completely geographical and visual terms, often taking for granted the obvious advantage of a map: speedy access to complicated, detailed information. Recently, I dealt with a client who showed me how to use our software in a completely non-geographical way - and it solved their problem brilliantly. It also perfectly reminded me...

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  • Reading Time: 2 minutes

https://www.espatial.com/articles/why-a-map-is-better-than-an-excel-spreadsheet

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