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Raging red or passive green? Check out our World Peace Map…

Author image - Patrick Butlerby Patrick Butler on

The Institute for Economics and Peace has just released it's findings on global conflict and we've turned the data into an eSpatial World Peace Map. 162 countries have been ranked according to general security, level of conflict and degree of militarization. Click on the image below to find out how each country ranks in the Global Peace index for 2013. We hope where you live is very very green!

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https://www.espatial.com/articles/world-peace-map

How To Create a Heat Map

Author image - Paul Connollyby Paul Connolly on

This article was last updated May 2018 A heat map highlights different levels of data (e.g. population size) per region on a map. To create a heat map, use eSpatial and follow the instructions below. Sign up for a free eSpatial account here to start heat mapping your data! Two Types of Heat Map As you can see from the images above, eSpatial can create two types of heat map. Each type of heat map can give you different views...

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https://www.espatial.com/articles/how-to-create-a-heat-map

How to optimize revenue using PPC and mapping software

Author image - Patrick Butlerby Patrick Butler on

Do you realize that you can tailor PPC (Pay Per Click) campaigns to specific locations? Right down to Zip code/post code level? Combining this facility with a map of your prospects makes for a powerful business tool. It allows you to reach the audience most responsive to your message at the right time, but more importantly, in the right place. That means you don't blow your PPC budget by targeting an area with few prospects, unlikely to respond to your...

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https://www.espatial.com/articles/ppc-and-mapping-software

Lead generation and the power of location data

5 insights

Author image - Chelsey Walshby Chelsey Walsh on

Lead generation is about matching a product, or a service, to a prospective customer. But key to this is knowing where your prospects are. Mapping software allows you to harness the power of location data to hone your prospecting activities. The following are some insights we've discovered in eSpatial : 1. Realize the power of proximity If a client is buying your product or service, then nearby enterprises or organizations with similar needs are equally as likely to be interested...

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https://www.espatial.com/articles/lead-generation-and-the-power-of-location-data

The political power of mapping software

Two case studies

Author image - Patrick Butlerby Patrick Butler on

Former U.S. Speaker of the House Tip O'Neill never mentioned anything about mapping software in his speeches, but he did coin the phrase "All politics is local". Finding power However, you can't leverage local power if you don't know where to find it. And that's where mapping software appears to be gaining ground. Or, at, least, that's what has been suggested by two recent uses of eSpatial in the US political arena. The first occurred late last year when a...

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https://www.espatial.com/articles/the-political-power-of-mapping-software-two-case-studies

How to add new data to a mapped spreadsheet

Author image - Patrick Butlerby Patrick Butler on

This article may quote data or refer to features or workflows no longer applicable to the current version of eSpatial, which is updated every 6-8 weeks. Please refer to our help section for more up to date information It's easy to add new data to a mapped spreadsheet in eSpatial. Let's say, for instance, you have mapped a customer list and you need to update the data with new customers. In this scenario, you can either append the new data...

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https://www.espatial.com/articles/how-to-add-new-data-to-a-mapped-spreadsheet

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