April 2013

If you love gaming, then you'll find this data map fascinating - whether you're a gamer, a developer or just looking to break into the industry. We thought we'd add a bit of colour to gamedevmap's fine map of the video games industry by creating an eSpatial data map. Each colour respresents a different aspect of the industry, as listed in the data map legend.

In a report recently published by Cisco, 4 “R”s were identified as being key to success  in the retail market: the Right product, the Right place, the Right time and the Right price. So how can sales mapping software impact on the 4 “R”s? The Right product Would you sell snow boots in Australia? “Of course not!” non-Aussie’s may be prompted to declare. But while you may have a fixed vision of Australia as being a place of constant sweltering heat,...

Modern mapping software can help insurers spot areas of high risk or even instances of fraud World changes and challenges Not even the most advanced mapping software in the world could prevent the upheavals of the last few years: from the global economic rollercoaster that has marked much of this decade, to population shifts, to sudden disasters attributed to the effects of global warming. Perhaps the industry that has felt most impact from these events is the insurance industry. Can Big Data help...

Customer mapping deals with a customer's journey to a product (the steps that led to the product's acquisition). Customer maps are more straightforward: they show where actual customers reside on a real-world map. Benefits of Customer Mapping There is much analysis and opinion available on the first type of mapping and even Forrester has produced a report which gives examples of 5 major companies that use customer journey mapping. Key benefits of this type of mapping include: it can create...