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Our data map of the world’s gaming industry

Author image - Paul Connollyby Paul Connolly on

If you love gaming, then you'll find this data map fascinating - whether you're a gamer, a developer or just looking to break into the industry. We thought we'd add a bit of colour to gamedevmap's fine map of the video games industry by creating an eSpatial data map. Each colour respresents a different aspect of the industry, as listed in the data map legend. Click here or anywhere on the image below to find out where the power resides in...

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https://www.espatial.com/articles/our-data-map-of-the-worlds-gaming-industry

Tesco: every little helps when it comes to retail mapping

Author image - Patrick Butlerby Patrick Butler on

Retail mapping helps build relationships with customers, but there are other ways retailers can leverage Big Data. For instance, the UK supermarket chain Tesco has a huge amount of data. Much of this is collected through its customer loyalty card scheme. Tesco recently introduced a free online streamed TV service for these customers. Clubcard TV shows programmes and films that are interrupted by targeted advertisements based on the buying habits of Clubcard users. While, on one level, this can be applauded as...

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https://www.espatial.com/articles/the-espatial-retail-mapping-experience

How to optimize the 4 “R”s of retail by using sales mapping software

Author image - Chelsey Walshby Chelsey Walsh on

In a report recently published by Cisco, 4 “R”s were identified as being key to success  in the retail market: the Right product, the Right place, the Right time and the Right price. So how can sales mapping software impact on the 4 “R”s? The Right product Would you sell snow boots in Australia? “Of course not!” non-Aussie’s may be prompted to declare. But while you may have a fixed vision of Australia as being a place of constant sweltering heat,...

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https://www.espatial.com/articles/how-to-optimize-the-4-rs-of-retail-by-using-sales-mapping-software

What famous maps can teach us about data mapping

Author image - Patrick Butlerby Patrick Butler on

In this digital age of interactive maps and mapping software, there is still much to learn from what's gone before... 1. The Treasure Island map – revealing the importance of location data mapping Plot your key location data and then arrange all the other data around it. In this case, the key data is “X” (where the treasure is buried). Secondary data is the information that surrounds the primary data. Mapping this data will allow you to work out what resources you need...

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https://www.espatial.com/articles/what-famous-maps-can-teach-us-about-data-mapping

Big Data and insurance mapping software

Author image - eSpatialby eSpatial on

Modern mapping software can help insurers spot areas of high risk or even instances of fraud World changes and challenges Not even the most advanced mapping software in the world could prevent the upheavals of the last few years: from the global economic rollercoaster that has marked much of this decade, to population shifts, to sudden disasters attributed to the effects of global warming. Perhaps the industry that has felt most impact from these events is the insurance industry. Can Big Data help...

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https://www.espatial.com/articles/big-data-the-insurance-business-and-mapping-software

Mapping software for healthcare professionals

Author image - eSpatialby eSpatial on

Is there any other business where time and allocation of resources matter so much as in healthcare and hospital management? Life and death scenarios are dealt with on a daily, hourly and even minute-by-minute basis. While carers and providers want to supply the best care possible, they must also manage precious resources. Many studies (see article in Directions magazine) have shown that a high percentage (80% ) of the decision-making processes in healthcare management has a location-based component. It therefore...

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https://www.espatial.com/articles/mapping-software-for-healthcare-professionals

Customer Mapping vs. Customer Maps

Author image - Patrick Butlerby Patrick Butler on

Customer mapping deals with a customer's journey to a product (the steps that led to the product's acquisition). Customer maps are more straightforward: they show where actual customers reside on a real-world map. Benefits of Customer Mapping There is much analysis and opinion available on the first type of mapping and even Forrester has produced a report which gives examples of 5 major companies that use customer journey mapping. Key benefits of this type of mapping include: it can create...

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https://www.espatial.com/articles/customer-mapping-vs-customer-journey-mapping

eSpatial or Google Maps Engine Lite?

Author image - Paul Connollyby Paul Connolly on

We love Google Maps Engine Lite, and we think it's a brilliant introduction to data mapping and visualization. Much like our own eSpatial Free account, it allows you to upload your Excel data, visualize it on a map, and then share that map online. That said, we have to acknowledge its current limitations, particularly when set against heavy-hitting alternative online mapping software like our own eSpatial Pro account. Unlike our product, Google Maps Engine Lite comes with no territory mapping, no...

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https://www.espatial.com/articles/espatial-or-google-maps-engine-lite

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