Big Data and insurance mapping software
Modern mapping software can help insurers spot areas of high risk or even instances of fraud World changes and challenges Not even the most advanced mapping software in the world could prevent the upheavals of the last few years: from the global economic rollercoaster that has marked much of this decade, to population shifts, to sudden disasters attributed to the effects of global warming. Perhaps the industry that has felt most impact from these events is the insurance industry. Can Big Data help...
Category:
- Market Analysis
- Reading Time: 4 minutes
https://www.espatial.com/articles/big-data-the-insurance-business-and-mapping-software
Mapping software for healthcare professionals
Is there any other business where time and allocation of resources matter so much as in healthcare and hospital management? Life and death scenarios are dealt with on a daily, hourly and even minute-by-minute basis. While carers and providers want to supply the best care possible, they must also manage precious resources. Many studies (see article in Directions magazine) have shown that a high percentage (80% ) of the decision-making processes in healthcare management has a location-based component. It therefore...
Category:
- Features / Functionality
- Reading Time: 4 minutes
https://www.espatial.com/articles/mapping-software-for-healthcare-professionals
Customer Mapping vs. Customer Maps
Customer mapping deals with a customer's journey to a product (the steps that led to the product's acquisition). Customer maps are more straightforward: they show where actual customers reside on a real-world map. Benefits of Customer Mapping There is much analysis and opinion available on the first type of mapping and even Forrester has produced a report which gives examples of 5 major companies that use customer journey mapping. Key benefits of this type of mapping include: it can create...
Category:
- Market Analysis
- Reading Time: 3 minutes
https://www.espatial.com/articles/customer-mapping-vs-customer-journey-mapping