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Help Integrate Sales and Marketing With Mapping Software

Author image - Philip O'Dohertyby Philip O'Doherty on

The alignment of sales and marketing is seen as a critical step for companies looking to maximize sales and revenue growth today. In fact, a survey of 385 organizations1 indicated that companies with aligned sales and marketing functions have 20% average growth in annual revenue, as compared with 4% average decrease by lagging companies. Other benefits include - Greater accountability for the entire sales pipeline Improved collaboration A more realized ROI for marketing Clearly, integration of sales and marketing is...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/help-integrate-sales-and-marketing-with-mapping-software

Turn layers of complexity into layers of simplicity with mapping

Author image - Philip O'Dohertyby Philip O'Doherty on

When someone says "layers of data" we usually think of something complex right? This is especially true today with the increasing variety of business channels, metrics and data. This onslaught of information can make our jobs difficult and slow us down. We understand the value of getting to grips with large amounts of data but oftentimes getting there can be a struggle. Well, layers don't always have to be something that makes us anxious. In reality mapping software thrives on...

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  • Reading Time: 2 minutes

https://www.espatial.com/articles/turn-layers-of-complexity-into-layers-of-simplicity-with-mapping

Data visualizations lead to questions

Here’s how to answer them

Consider a scenario I have witnessed a few too many times - You spend hours or days producing maps, graphs or data visuals for a meeting or presentation. You double and triple check the data, get it sourced, plot it out and make it look pretty. You are certain that the insight and story in the visual will make a long lasting point. You are probably right. But how many times have you produced a visualization that has led to...

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  • Reading Time: 4 minutes

https://www.espatial.com/articles/data-visualizations-lead-to-questions-heres-how-to-answer-them

Mapping for business

5 ways mapping software can be used to tell stories.

This article may quote data or refer to features or workflows no longer applicable to the current version of eSpatial, which is updated every 6-8 weeks. Please refer to our help section for more up to date information Recently, I've seen a whole range of articles and blogs discussing the ability of maps to tell powerful stories. This penguin example that uses locations to progress through interactive chapters is one that really caught my attention. Of course, here at eSpatial...

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  • Reading Time: 5 minutes

https://www.espatial.com/articles/mapping-for-business-5-ways-mapping-software-can-be-used-to-tell-stories

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