In previous blogs posts, we’ve talked about the what exactly territory management is and the benefits it can have for organizations. Today, we’ll show you 12 reasons why territory mapping software is an essential part of territory management.
Our insights into sales territory management have been formed through direct engagement with our users. Our territory mapping software is used daily by sales organizations around the world, ranging from global multi-billion dollar organizations to small and medium enterprises. eSpatial has been designed with feedback from these users to make sure it meets the requirements of sales teams from any industry.
Territory mapping software enables collaboration and sharing between sales managers and sales personnel, greater sales efficiency and increased profits. Visualizing sales territories also allows you to to discover hidden insights and patterns that would be hidden in a spreadsheet.
These insights have helped us to define the 12 reasons why territory mapping software is essential for effective territory management:
Increase profits and achieve greater efficiency through quicker on boarding and clear delineation
Sales territory mapping can increase sales and reduce costs. Territory management with mapping improves market coverage, allowing sales teams to be more efficient and gain a stronger competitive advantage.
Quickly divide up a large target area into more manageable regions
Mapping your territories allows you to see the bigger picture and granular detail. For example, it’s possible to zoom in to see greater detail based on different market characteristics such as customer types or assigned sales professionals.
Allocate and realign territories to sales teams more effectively
Aligned territories will result in balanced workloads for sales reps, providing them with greater earning potential, improved morale and career satisfaction. This leads to higher motivation, lower staff turnover and, most importantly, more sales.
Improve collaboration across the sales team
For sales teams located remotely, seamless collaboration is very important. Cloud-based mapping solutions allow these teams to collaborate on the definition of their territories from any location.
Cultivate better sales leads
With territory mapping, each sales representative can clearly see the territory they’re responsible for, allowing them to focus on the leads and prospects in their market.
Build your territories from predefined locations
A huge advantage of territory mapping software is the ability to base territories on ZIP codes, counties, states, provinces and countries.
Create territories straight from a spreadsheet
Data visualization with mapping enables you to quickly optimize and visualize business data from your CRM and spreadsheets. An interactive map allows the discovery of hidden insights and patterns not possible in spreadsheets.
Overlay other geographic regions or points for reference
Overlaying third-party data, such as demographic and census data, can help identify insights in your market.
Balance your territories on multiple data sources
Balanced territories are proven to be effective and efficient, allowing you to get the most from your sales team by allocating sales opportunities more equitably.
Produce vibrant maps for presentations and reporting
Territory maps can easily be shared publicly or privately online, used in presentations and printed in high quality hard-copies.
Optimize your sales calls with routing
Territory mapping also provides route optimization capabilities. Field sales teams can reduce travel costs, improve fuel efficiency and increase the number of customers they serve within their territory.