GIS for Telecommunications

Geographic Information System (GIS) software helps companies in the telecommunications industry to optimise their network management and maintenance operations by streamlining processes for service delivery and long term evolution.

Use eSpatial OnDemand GIS™ to:

• Map critical infrastructure and coverage areas.
• Improve coverage and connection delivery.
• Plan for future-proof, next generation network services.
• Accelerate targeted sales and marketing campaigns.

Manage networks efficiently

Use clear, visual maps and charts to locate all of your key network features and assets helping you to manage your networks in the most efficient way.

Use GIS software to:

• Map network coverage.
  • See where network lines and masts are located.
  • Map competitor network lines and masts.
• Identify key areas for high signal strength.
• Map your network assets including vans, trucks, and retail operations.
• Track usage causing traffic and its impact on customer connection speed at peak times.
• Assess and track capacity of running connection from one distance to another.
• Map network plans like LTE (Long Term Evolution).
• Improve service availability reporting.

Repair & maintain networks

In addition to managing your networks, GIS also enables you to effectively maintain them, and plan and schedule repairs using clear maps with layers of important network data.

Use eSpatial OnDemand GIS to:

• Schedule routine maintenance.
• Discover and track where and when outages occur most.
• Improve fault reporting and repair.
• Divert maintenance teams when critical situations arise.
• Plan shipping and delivery routes and timeframes of replacement products to your customer.
• Plan strategies for power outages by pre-planning routes for call out service after power outages.
• Drill down into maps to track different methods of network service delivery to plan maintenance and repair routes and procedures.

Proactively forecast and future-proof network developments

GIS software empowers telecoms companies to integrate data from numerous departments while effectively tracking, organising and analysing their information on easy to read maps and charts.

Use GIS software to enhance your network forecasting and future-proofing by:

• Mapping and monitoring areas where particular services are in high demand.
• Discovering areas where you can provide combined services.
• Mapping adoption statistics for new services.
• Layering channel and service availability onto customer data.
• Creating maps illustrating how customers are receiving their service.

Understand new developments like competitors’ networks, housing & commercial developments by:

• Identifying where customers are lost to competitors.
• Discovering where new customers were gained and from which competitor.
• Identifying areas where customer up-sells are available.
• Tracing compatible competitor network masts.
• Planning for next generation of services.
• Discovering areas with network development capabilities.

Forecast demand & plan to install infrastructure to meet this by:

• Mapping existing services and coverage to compare against census data.
• Identifying areas where network coverage and delivery can be increased.
• Identifying areas where upgrades are possible.

Accelerate targeted sales & marketing efforts

Use layered maps and insightful charts to help your planning and coordination of sales and marketing efforts.

Use eSpatial OnDemand GIS to:

• Understand customer locations and:
  • Identify key sales territories.
  • Create appropriate pricing strategies.
  • Discover key areas for physical store locations on a local, regional and international scale (More on GIS for retail).
• Discover & track geographic usage trends to:
  • Understand where revenue comes from – for example, commercial vs. residential customers; contract vs. pre-pay customers.
  • Track trends like switched and popular channels.
  • Track number and network changeovers to monitor customer losses and acquisitions.
• Create targeted marketing campaigns based on demographic makeup & customer patterns to:
  • Classify areas for penetration of services for your telecommunication service specialty.
  • Understand more about customer purchases and affecting demographics online and offline.

Find out more about GIS for sales and marketing

Case study

Customers in Telecommunications using eSpatial OnDemand GIS include:

• Verizon, United States [PDF, 193KB]

Ready to find out more?

We’re here to help you to learn about how GIS software can most effectively deliver value to your business. Please contact us and we’ll get in touch!