Mapping software for Supermarkets
Using mapping software enables supermarket retailers to leverage customer, demographic and location data to maximise operational efficiencies and create targeted sales and marketing promotions.
Using eSpatial OnDemand GIS™ provides supermarket retailers with clearly understood maps, charts and graphs that enable swift, informed decision-making.
Discover geographical trends
Mapping customer and sales data provides supermarket retailers with the opportunity to spot geographical trends and respond to them.
Discover trends like:
- Demographic customer trends in certain stores or areas.
- Trends in product adoption – cross-referencing geography and demographic factors.
- Category or line underperformance, store-by-store, regionally or nationally.
Expansion and relocation planning
Location is a critical factor for supermarket retailers, and the decision to expand or relocate branches requires the analysis of many complex, disparate datasets.
Use eSpatial OnDemand GIS to create clear, visually-oriented maps to inform your expansion and relocation discussions and planning.
Consider a range of complex datasets, such as:
- Customer locations.
- Current branch locations.
- Competitor locations.
- Retail park locations.
- Public transport hubs and points (including bus stops and train stations).
- Demographic data for the surrounding area.
- Potential locations.
- When a new development is involved, environmentally protected areas and habitats, historically protected zones, and the location of gas and water pipes.
Sales, marketing & customer loyalty card programs
Every organisation’s sales and marketing efforts benefit from using mapping software – and supermarket loyalty card programs particularly benefit.
Data collected from the use of loyalty cards can be uploaded in conjunction with customer location and demographic data.
Analyse this data to discover areas of interest, such as:
- Customer proximity to the supermarket branch they visit most frequently.
- Age and gender demographics for each supermarket on a branch-by-branch basis.
- Average loyalty card program member monthly spend by branch (upload overall average monthly spend by all customers for an additional comparison).
- Adoption/ purchase of particular new product lines.
- Redemption of vouchers or discounts – by product category or overall – on a branch-by-branch basis.
More on mapping software for sales & marketing
How supermarkets use mapping software
- Branch performance management
Map current sales targets and actual sales, both on a branch-wide basis and by product line. Create polygons corresponding to areas to assess performance by area. - Expansion and relocation planning
Identify desirable areas with potential for new branch locations. Use customer, demographic and environmental data to fully understand the potential of the new location. - Forecast profit potential
Identify the potential profit margin through comparing and analysing data from existing supermarkets in and around the area selected for development. - Customer profiling
Map and analyse customer demographic information and buying patterns to ensure that appropriate product lines are stocked, and promotions are run. Examine multiple locations in an area to track possible regional trends.
Ready to find out more?
We’re here to help you to learn about how mapping software can most effectively deliver value to your business. Please contact us and we’ll get in touch!
