Mapping software for Sales & Marketing
Turn complex business data into clear, visual maps and charts that yield valuable insights.
Your organisation already has a wealth of data. But data means very little unless you can successfully analyse and interpret it.
You need to take your sales and marketing data – like lead-gen, customer, prospect, point-of-sales, sales territory, and revenue information – and turn it into meaningful, actionable insights that will propel your business ahead of the competition.
But how?
Get the edge with eSpatial OnDemand GIS™
Whether you’re a B2B or B2C sales or marketing professional, you’ll get an extra edge with eSpatial OnDemand GIS:
- Leverage existing business data for additional insights.
- Transform complex data into clear, attractive maps that are easy to understand and interpret.
- Use the output to make decisions, share with stakeholders, and communicate with intranet and website users.
Understand customer demographics and buying patterns
Understanding customer demographics is critical to successful sales and marketing. But multiple, complex sets of data aren’t easily interpreted and communicated.
- Turn your customer data into clear maps, charts and graphs – ideal tools for discussion and analysis.
- Gain insight into location-based data, enabling you to spot and consider local, national and even international trends that might otherwise go unnoticed.
Analyse potential markets
Understanding the demographic, physical and social makeup of potential markets provides you with a fuller picture of areas you’re interested in expanding into.
- Discover whether your ideal customer profile matches the demographic makeup of the area.
- Add a layer of data to gauge current market saturation.
Track sales efforts
Viewing customer, sales territory and revenue information on a map provides a wealth of insight. And if your business involves in-person sales calls or deliveries, it’s essential!
- Create a clear map of your sales territories.
- Examine the impact of delivery zones on current and potential customers.
- Compare revenue figures across all territories on a monthly basis, spotting geographical trends as they happen.
Analyse activity of loyalty card programs
Point-of-sale loyalty cards provide incredibly valuable data on your customers. Map loyalty card data like customer location, demographic characteristics, and purchase information investigate a wide range of areas, including:
- The average value of a cardholder’s purchases – either by store, or by customer location.
- The location, age and gender demographics of customers who purchase key products.
- Where early adopters of new product lines live and buy these products.
How Sales & Marketing teams use mapping software
Targeted marketing campaigns
Map and identify customer and prospect locations. Create promotional offers designed to appeal to customer and prospect segments to move specific products, achieve goals, or gain market dominance.Discover market potential and saturation
Examine demographic data in key areas to understand market potential. Upload a layer of customer data to see market saturation and remaining potential.Plan ahead for customer satisfaction
Get an accurate picture of customer locations’ and surroundings in order to most effectively provide for their needs. Map and plan areas with the largest customer pool and allocate resources accordingly.
Get more information with free downloads!
- B2B Sales & Marketing:
- B2C Sales & Marketing:
Ready to find out more?
We’re here to help you to learn about how mapping software can most effectively deliver value to your sales and marketing efforts. Please contact us and we’ll get in touch!
