Mapping software for Retailers
Mapping software enables retailers to fully leverage customer and demographic data to maximise profits.
Use eSpatial OnDemand GIS™ to:
- Gain insight into past and current trading conditions, customer demographics and the area you trade in.
- Create accurate forecasts for the future, based on past trends, new locations and the changing demographics of the surrounding areas.
Discover geographical trends
Mapping customer and sales data provides retailers with the opportunity to spot and respond to location-based trends.
Discover trends like:
- Age, gender or other demographic trends amongst your customer base – store by store, in certain areas, or related to customers who shop with you online.
- Locations where certain products or lines are more quickly adopted.
- Market potential for certain products or stores, based on current customer data and local demographic data.
- The performance of certain products, categories or lines – store-by-store, regionally, nationally or internationally.
Plan for expansion and relocation
The right location is key to the success of your retail business. The decision to expand or relocate branches requires the analysis of many complex, disparate datasets.
You need to be where your customers are, and close to production or storage facilities. You also need to know what impact your competitors have on your business – and whether you want to be near them, or far away.
Use eSpatial OnDemand GIS to create a clear map that shows you where things are now.
View:
- Current store locations.
- Customer locations and demographics.
- Competitor locations.
- Production and storage facilities.
Examine potential store locations by adding more data, such as:
- The potential store locations.
- Demographic data for the areas surrounding the potential locations.
- Public transport hubs and points (including bus stops and train stations).
- If a new development is involved, environmentally protected areas and habitats, historically protected zones, and the location of gas and water pipes.
Enhance sales, marketing & customer loyalty card programs
Every retailer benefits from using mapping software. Create effective sales and marketing campaigns by mapping and analysing customer data – including the rich data collected by the use of loyalty cards.
Discover areas of interest like:
- Preferred store location – including whether the customer shops in person, or online.
- Age and gender demographics for each store.
- Geographical trends related to items, lines or categories of items most often purchased.
- Average loyalty card program member monthly spend by area.
More on mapping software for sales & marketing
Common data mapping questions from retailers
- How can our customers reach our stores?
- Can our logistics be improved?
- Are our stores in the optimal locations for reaching our target customers?
- Where do our online store’s customers live?
- Does the location of our bricks-and-mortar stores drive them to shop online?
- Is there sufficient custom in a certain area to justify opening a store there?
Get more information with free downloads!
- View the PDF: Location intelligence for retailers [PDF, 3.25MB]
- View slides on SlideShare: Location intelligence for retailers
Ready to find out more?
We’re here to help you to learn about how mapping software can most effectively deliver value to your retail business. Please contact us and we’ll get in touch!
