Mapping software for Real Estate

Mapping data empowers real estate businesses to explore the depths of their data. Gain valuable insights by creating and analysing clear, visually attractive maps and charts!

Deep dive into your real estate data – use mapping software to enhance:

• Planning and development.
• Site selection.
• Analysis of an area’s demographics.
• Mapping sales figures.
• Targeting marketing campaigns.

Optimise your planning process

While you’re still in the planning stages, create clear maps and charts to display key features in the area in question:

• Design and plan around historically protected zones and environmentally protected areas.
• Create layers to visualise the location of utilities like electricity, gas and water.
• View all of this information in one clear, easy-to-read map.
• Share your map with colleagues, print it for further analysis, or display the results on your intranet or public website.

Enhance your site selection and development

Use mapping software to analyse the human elements in surrounding areas. Map and examine demographic data along with your site plans.

To help your site selection and development, you might ask:

• Who lives there already?
• Where are the people most densely located?
• How many of the people own/ rent homes?
• What is the average income in these areas?

Gain a fuller picture of the local area by adding more data to show key local features like transport routes, schools, and local amenities.

Track sales & coordinate marketing campaigns

Sales
Understand how geographical trends affect your sales pipeline. Track salesperson and territory performance, and create realistic forecasts.

• Create or re-configure sales territories based on historical and current sales data.
• Examine properties by characteristics like value and property type, or by area.
• Evaluate salespeople’s performance based on properties sold or under contract, overall or based on geographic coverage.

Marketing
Analyse demographic and CRM data to create effective, targeted marketing campaigns:

• Target the right people in the right areas.
• Identify where your billboards will get the best exposure.
• Understand where in-person promotions will be most effective.

More on data mapping for sales & marketing

Ready to find out more?

We’re here to help you to learn about how mapping software can most effectively deliver value to your organisation. Please contact us and we’ll get in touch!