15 September 2011
eSpatial, leading provider of GIS (Geographical Information Systems) and pioneer in GIS delivered via Software-as-a-Service (SaaS), is piloting a new initiative for prospective customers: offering them a free custom demo of eSpatial OnDemand GIS™, the company’s GIS software.
Offered as a pilot to selected organisations since August 2011, the free custom demo provides the prospective customer with the opportunity to see what a sample of their own organisational data looks like on a map.
Already known as a disruptive force in the geospatial industry due to their commitment to the SaaS delivery model, eSpatial has continued to ruffle feathers by dealing with both GIS experts, and newcomers to location intelligence.
The free custom demonstration initiative was initially aimed at the newcomers: businesspeople who wanted to map their data, but were intimidated by complex GIS technology, and weren’t sure how to maximise their investment in data mapping.
The company was pleasantly surprised to discover that while newcomers to location intelligence were quick to accept the offer, it was embraced no less enthusiastically by GIS experts.
“We’re absolutely delighted by the positive response to the offer of a free custom demonstration of our software,” says Chief Sales & Marketing Officer Colm Mulcahy.
“Providing a relevant, working example of our software makes it very easy for prospective customers to understand the power and benefits of GIS for their organisation – and the excellent value offered by eSpatial OnDemand GIS.”
While the initiative is still in pilot stage, the company anticipates that it will soon become a permanent part of their offering.
“Our work with non-traditional GIS users has taught us that every organisation can benefit from the use of GIS software,” says Mulcahy.
“We’re committed to providing effective ways of exploring those benefits – and we regard our free custom demonstration initiative as a very promising method of doing this.”
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